Global Internet Phenomena
Your Gateway to the Evolution of Internet Traffic
Sandvine’s Global Internet Phenomena Report shines a light on fixed, mobile and converged data networks around the world, identifying the facts, fads and future trends that will drive the evolution of network traffic and shape the future of the Internet as we know it.
Global Insight Twice a Year
Published twice a year, the Global Internet Phenomena Reports examines a representative cross-section of the world’s leading fixed and mobile data providers using real-life, subscriber-anonymous network data to provide unparalleled insight into the happenings on consumer data networks. With each publication the report is read by communications service providers, regulatory agencies, media outlets, technology companies, financial analysts, and research institutions worldwide to help them better understand the trends impacting modern broadband networks.
In our latest edition, Global Internet Phenomena Report: 2H 2013, you will receive an inside look at Internet phenomena including high-level traffic trend observations, regional-focused network analysis, and featured emerging trends and observations. Sneak peeks of the facts you will uncover include:
- Average monthly mobile usage in Asia-Pacific now exceeds 1 gigabyte, driven by video, which accounts for 50% of peak downstream traffic. This is more than double the 443 megabyte monthly average in North America.
- In Europe, Netflix, less than two years since launch, now accounts for over 20% of downstream traffic on certain fixed networks in the British Isles. It took almost four years for Netflix to achieve 20% of data traffic in the United States.
- Instagram and Dropbox are now top-ranked applications in mobile networks in many regions across the globe. Instagram, due to the recent addition of video, is now in Latin America the 7th top ranked downstream application on the mobile network, making it a prime candidate for inclusion in tiered data plans which are popular in the region.
- Netflix (31.6%) holds its ground as the leading downstream application in North America and together with YouTube (18.6%) accounts for over 50% of downstream traffic on fixed networks.
- P2P Filesharing now accounts for less than 10% of total daily traffic in North America. Five years ago it accounted for over 31%.
- Video accounts for less than 6% of traffic in mobile networks in Africa, but is expected to grow faster than in any other region before it. Blackberry use in Africa? Blackberry email and BBM messaging accounts for over 13% of traffic across the continent.
Interested in uncovering more Internet phenomena?
Grab your copy of this latest report to get a full overview of the latest global traffic trends: