2020 marks a lot of things for a lot of people – new year, new decade – but at Sandvine, it marks the 10th year of the Global Internet Phenomena Report. Since its inception, the report has established Sandvine as the...
By Cam Cullen, VP of Global Marketing February 14, 2020
Mobile gaming has evolved from Facebook-oriented games like Farmville (remember that one!) to real-time strategy games like Game of War and Clash of Clans, to a new level of prominence now with the popularity of the Battle Royale and MOBA games. However, gaming today does not generate a lot of traffic (outside of downloads), so does gaming really matter...
By Cam Cullen, VP of Global Marketing February 11, 2020
Next week, Sandvine will release the 2020 Mobile Internet Phenomena Report! This is the 10th year of Sandvine publishing the Phenomena reports, and they are of critical importance to network operators that are struggling to cope with an ever changing mix of traffic - dominated by video, gaming, and social sharing. This year, we are continuing to drill...
By Cam Cullen, VP of Global Marketing February 14, 2019
This is some data that is NOT in the upcoming 2019 Mobile Internet Phenomena Report. This post focuses on a subject near and dear to my heart — gaming! We did a spotlight in the last Global Internet Phenomena Report, and the gaming data from region to region was pretty varied; this isn't the case for the Mobile Report.
By Procera Networks January 11, 2017
A look back at our most popular blogs of 2016
It has been a busy blogging year at Procera – and as you can see from the most popular blogs below, Pokemon Go created the most buzz in the market. We kept a close eye on the trends that are driving broadband consumption around the world in 2016, and we will be watching even closer in 2017 as IoT, 5G, and...
By Cam Cullen, VP of Global Marketing August 25, 2016
There have been reports over the past few days that Pokemon Go is already declining, so we decided to go back to the same network that we initially looked at to see if this was the case. As a reminder, this is a European mobile network.
Topics: Pokemon go
By Cam Cullen, VP of Global Marketing August 8, 2016
The Olympics kicked off in Brazil over the weekend (in case you live in a cave and missed the news), and rather than talk about the impact on Netflix (which dipped but not as severe as the 2012 London Olympics), I thought we could do something different.
By Cam Cullen, VP of Global Marketing August 4, 2016
Niantic timed their entry into the Olympics perfectly – as Pokemon Go is now available in Brazil. The game is so popular that the Mayor of Rio actually begged that the game be released in Brazil in time for the Olympics. One of the Olympians loved it so much that he accidently spent $5000 in data roaming charges playing the game!
By Cam Cullen, VP of Global Marketing July 18, 2016
There was a lot of interest in my blog on Pokemon last week, and we kept watching over the weekend to see if the craze would continue. I am sure that most people saw the craziness from Central Park when a rare Pokemon showed up, and I watched my youngest son take walks around our neighborhood to catch Pokemon (and he was not the only person I saw walking...
By Cam Cullen, VP of Global Marketing July 14, 2016
Some of you may have heard about Pokemon Go – it is already being proclaimed the most successful mobile application of all time (at least from a launch week perspective). A few of the stats that I have seen are amazing (and there are many, many more):