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It started out with a simple Netflix subscription, around $7.99 USD per month to be free from space-hogging DVDs and to leisurely binge TV shows without ads. Sounds great, right?

Video is taking over! At this point it feels like a broken record, but in reality… well, it is the reality.

We're here to introduce "Ask Sandvine", a video blog series where we answer questions you may have about our company, solutions, products, technologies, or anything else you'd like to know about Sandvine.

Google’s Stadia is hitting our networks in November, and Nvidia’s GeForce Now is imminent as well. What is this cloud gaming stuff, really? 

I got asked a really good question on Friday as I was presenting a preview of the report to a strategic Sandvine customer. In an earlier blog on the percentage of video traffic, I ask: "How much video can we watch?" The question asked during the session was: "Or what if 10% of video suddenly moved to HD?" A follow up to the initial question came shortly...

For every action, there is an equal and opposite reaction – and the market success of Netflix has caused a massive pendulum swing in the market. Netflix grew popular as an aggregator of video, essentially giving users the ability to watch a wide variety of content from a single account. Amazon Prime and Hulu followed, and now every content owner is...

Last year, I wrote a blog on the increase in file sharing on networks, and it was a tad controversial. There were a few challenges from various angles on this specific statistic that came from reasonable places. First, there had been a lapse in the Phenomena Reports for almost two years and, second, we were now drawing from a vastly different data set...

In the 2019 Mobile Phenomena Report, TikTok was #11 overall on mobile networks, coming out of nowhere. Normally, mobile-centric applications do not do well in the Global Report, as they get lost in the flood of high bandwidth video and download traffic. TikTok, despite being a mobile-focused application, climbed the charts this year significantly.

When we think about the upstream traffic that dominates the internet in most regions, we see a lot of video traffic consisting of packet acknowledgements and bookmarking of progress in watching videos, as well as messaging traffic. In APAC, cloud traffic consumes more than 50% of all upstream traffic volume, and shows no sign of slowing down.

In the world of eSports, Twitch reigns supreme as the streaming platform of choice. The platform's position in the Global Internet Phenomena Report has grown steadily over the past few years — this year, it is 19th overall (at 1.27%) of overall downstream volume and 28th (at 0.47% of the upstream). It is the 7th most popular video streaming application...