A major challenge for network operators is maintaining accurate and granular visibility into the traffic on their network. Sandvine releases new versions of our application signatures regularly to support network...
By Cam Cullen - VP of Global Marketing November 15, 2018
It was pointed out to me that in the recently released Global Internet Phenomena Report, I forgot to add a key comparison and data point to the data from the report. I gave the global and regional traffic share numbers for upstream and downstream, but totally neglected to include the aggregation of those numbers for TOTAL traffic share worldwide.
By Cam Cullen - VP of Global Marketing October 1, 2018
In the Global Internet Phenomena report that will be released tomorrow, we give a conservative number that "more than 50% of the traffic on the internet is encrypted." In reality, the number is probably closer to 75-90% of the overall traffic, since some applications "usually" encrypt their data.
By Cam Cullen - VP of Global Marketing September 28, 2018
Everyone knows Netflix is a leader on the internet. The question is if they are #1 across the entire internet as they have expanded their presence and library worldwide.
By Cam Cullen - VP of Global Marketing September 27, 2018
There is a new “streaming” service on the horizon that has the potential to change streaming patterns on networks worldwide. In the US, a new service has achieved cult status, and is rapidly moving into the mainstream as followers pile on behind it; that trend is connected fitness. I am not talking about Fitbit-style connected fitness, I am talking about...
By Cam Cullen - VP of Global Marketing September 26, 2018
I don't own a Tesla... but I wish I did.
By Cam Cullen - VP of Global Marketing September 25, 2018
Last week, Amazon announced a raft of new products that leverage the Alexa service. I have Alexa devices all throughout my house (and even a Rova Viva in my car), and also have a number of Apple devices with Siri. So naturally, as I went through the Phenomena data, I was on the lookout for how both of those devices — as well as Google Home — were moving...
By Cam Cullen - VP of Global Marketing September 24, 2018
Previous editions of the Phenomena report noted a decrease in file sharing traffic as Netflix and other streaming services came online, making content available through legal means. Well, that dynamic is changing yet again....
By Cam Cullen - VP of Global Marketing September 21, 2018
Anyone that follows my blogs will know that I'm a gamer. Two of my favorite (and not coincidentally most popular!) blogs of all time are Pokemon Go and Rocket League blogs. In our upcoming Phenomena report, we'll outline breakouts of "market share" of the different application categories – Streaming Video, Streaming Audio, Social Networks, Messaging, and...
By Cam Cullen - VP of Global Marketing September 20, 2018
Ever had a mobile app crash on you? If you haven't, you probably don't run many – and come to think about it, why are you reading this blog? But according to the data from networks around the world, a lot more people have this happen than you might think.
By Cam Cullen - VP of Global Marketing September 19, 2018
In two weeks on October 2nd, Sandvine will release the 1H 2018 Global Internet Phenomena Report. The report will be a bit different than it has been in the past: we now have a much larger data set with the new Sandvine than ever before. This time, we'll answer questions like "What generates the most traffic?" and delve deeper into specific application...