5G Fixed Wireless Access (FWA) is expected to be one of the most lucrative early use cases for 5G as it allows both fixed and mobile service providers to expand their market reach in a cost effective way. This is...
By Cam Cullen, VP of Global Marketing February 18, 2020
If I told you that Facebook video has spiked in the last year, would you be surprised?
By Cam Cullen, VP of Global Marketing February 17, 2020
If I asked which brand has the largest traffic share on mobile, a few names come to mind. In the Global Internet Phenomena Report, we reported the traffic share of the six major brands on the internet is 43%. Are these brands the ones that dominate mobile traffic as well?
By Cam Cullen, VP of Global Marketing February 13, 2020
Messaging is a key component of the mobile experience for users – in the past, that was SMS. Now, it is some form of messaging application, often associated with a social network. And messaging is no longer just text – it's audio, video, and live streaming.
By Cam Cullen, VP of Global Marketing February 11, 2020
Next week, Sandvine will release the 2020 Mobile Internet Phenomena Report! This is the 10th year of Sandvine publishing the Phenomena reports, and they are of critical importance to network operators that are struggling to cope with an ever changing mix of traffic - dominated by video, gaming, and social sharing. This year, we are continuing to drill...
By Cam Cullen, VP of Global Marketing August 30, 2019
We often talk about the big brands on the internet and their dominance. Last year, I did a spotlight on Asia that showed that Google was over 40% of the connections in Asia, and in the mobile report, Facebook was over 20% of all mobile traffic. I decided to dig through the Phenomena data to discover how the brands' library of applications and content...
By Cam Cullen, VP of Global Marketing February 15, 2019
The 2019 Mobile Internet Phenomena Report has a new section this year measuring application engagement. This metric, which Sandvine tracks in many of our deployments, answers the question, "What percentage of my subscribers use Application X?" Some of the engagement numbers are pretty astonishing (maybe in a good way, maybe in a bad way).
By Cam Cullen, VP of Global Marketing August 23, 2016
The swimming events in Rio garnered worldwide attention as Michael Phelps and Katie Ledecky led the US team’s dominance of the pool. But who won the App Gold medal for the swimming venue?
By Cam Cullen, VP of Global Marketing August 22, 2016
I wrote about the Opening Ceremonies here, and showed how Facebook properties dominated mobile network traffic for that event. Unfortunately for other social networks, that trend continued for both the semifinal and final football (soccer for Americans) events and the Closing Ceremonies.
By Cam Cullen, VP of Global Marketing August 8, 2016
The Olympics kicked off in Brazil over the weekend (in case you live in a cave and missed the news), and rather than talk about the impact on Netflix (which dipped but not as severe as the 2012 London Olympics), I thought we could do something different.
By Jon Linden, Chief Strategy Officer December 5, 2013
Matsumoto-san from Softbank Mobile is a smart, experienced and passionate man. And funny! “You’re all too rich” was aimed at the operators in the room as an encouragement to put themselves in their customers’ shoes.