The COVID-19 worldwide stay-at-home orders have created unprecedented internet changes that continue to shift as the crisis continues. The biggest shift is that enterprise, education, and public WiFi traffic have now...
By Cam Cullen, VP of Global Marketing May 6, 2020
The COVID-19 worldwide stay-at-home orders have created unprecedented internet changes that continue to shift as the crisis continues. The biggest shift is that enterprise, education, and public WiFi traffic have now (mostly) collapsed onto a single access network — fixed consumer broadband. This is the first time that we have an opportunity to get a...
Topics: Youtube, Video streaming, Covid 19
By Cam Cullen, VP of Global Marketing March 18, 2020
Since the pandemic started, I have been deluged with inbound requests for updates on what has happened to video traffic during the shutdowns. Up until now, there has not really been an impact on the volume of video traffic overall, with one exception in a shift of content preferences. For the first time that I have seen in the Global Data, YouTube is...
Topics: Netflix, Youtube, Global internet phenomena, Covid 19
By Cam Cullen, VP of Global Marketing February 18, 2020
If I told you that Facebook video has spiked in the last year, would you be surprised?
Topics: Youtube, Facebook, Streaming video, Mobile internet phenomena, Instagram, Social media, Social sharing
By Cam Cullen, VP of Global Marketing February 12, 2020
What if 5G networks were actually used as a fixed line replacement? Many operators (TMobile and Verizon among them) have announced that they will offer 5G modems for home use to compete with fixed line services with the higher throughput supported by 5G. Is building that network to deliver good QoE different than a normal mobile network?
Topics: Netflix, Amazonprime, Youtube, Nest, Xbox live, Playstation network, Mobile internet phenomena, Hulu, Disney
By Cam Cullen, VP of Global Marketing February 11, 2020
Next week, Sandvine will release the 2020 Mobile Internet Phenomena Report! This is the 10th year of Sandvine publishing the Phenomena reports, and they are of critical importance to network operators that are struggling to cope with an ever changing mix of traffic - dominated by video, gaming, and social sharing. This year, we are continuing to drill...
Topics: Netflix, Youtube, Facebook, Pokemon go, Mobile internet phenomena, Tiktok, Pubg, Fortnite, Instagram
By Cam Cullen, VP of Global Marketing February 18, 2019
Today marks the release of the 2019 Mobile Internet Phenomena Report. There are a number of highlights in this edition of the report, which is exclusively focused on mobile networks (where the Global Report covered all traffic).
Topics: Youtube, Mobile internet phenomena
By Cam Cullen, VP of Global Marketing February 15, 2019
The 2019 Mobile Internet Phenomena Report has a new section this year measuring application engagement. This metric, which Sandvine tracks in many of our deployments, answers the question, "What percentage of my subscribers use Application X?" Some of the engagement numbers are pretty astonishing (maybe in a good way, maybe in a bad way).
Topics: Youtube, Facebook, Crashlytics, Mobile internet phenomena, Doubleclick, Instagram
By Cam Cullen, VP of Global Marketing January 27, 2015
If you are like me and stranded in the snowstorm that is being called Juno, you may be watching online video. I just looked around and realized that besides me, everyone in my family is currently watching online video. I am diligently working (writing this blog now, but it is a living!)
Topics: Analytics in motion, Netflix, Amazonprime, Youtube