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    Blog | Sandvine

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    Global Internet Phenomena COVID-19 Spotlight: YouTube is the #1 Global Application

    The COVID-19 worldwide stay-at-home orders have created unprecedented internet changes that continue to shift as the crisis continues. The biggest shift is that enterprise, education, and public WiFi traffic have now...

    By Cam Cullen, VP of Global Marketing
    May 6, 2020
    Read More
    COVID-19 Update: Growth of video during work at home

    By Cam Cullen, VP of Global Marketing March 18, 2020

    Since the pandemic started, I have been deluged with inbound requests for updates on what has happened to video traffic during the shutdowns. Up until now, there has not really been an impact on the volume of video traffic overall, with one exception in a shift of content preferences. For the first time that I have seen in the Global Data, YouTube is...

    Topics: Netflix, Youtube, Global internet phenomena, Covid 19

    Read More  

    Video Streaming Management during COVID

    By Trish Crompton, Product Marketing Manager March 17, 2020

    In a recent chat with one of my friends, I made reference to the toilet paper crisis of 2020, which for some is eclipsing the real crisis of 2020 – COVID-19.

    Topics: Netflix, Video streaming, Streaming video, Covid 19

    Read More  

    Mobile Internet Phenomena Preview: Are Facebook and Google the biggest brands for mobile traffic?

    By Cam Cullen, VP of Global Marketing February 17, 2020

    If I asked which brand has the largest traffic share on mobile, a few names come to mind. In the Global Internet Phenomena Report, we reported the traffic share of the six major brands on the internet is 43%. Are these brands the ones that dominate mobile traffic as well?

    Topics: Google, Netflix, Apple, Facebook, Whatsapp, Mobile internet phenomena, Instagram, Microsoft, Amazon

    Read More  

    Mobile Internet Phenomena Preview: How will 5G mobile networks behave?

    By Cam Cullen, VP of Global Marketing February 12, 2020

    What if 5G networks were actually used as a fixed line replacement? Many operators (TMobile and Verizon among them) have announced that they will offer 5G modems for home use to compete with fixed line services with the higher throughput supported by 5G. Is building that network to deliver good QoE different than a normal mobile network?

    Topics: Netflix, Amazonprime, Youtube, Nest, Xbox live, Playstation network, Mobile internet phenomena, Hulu, Disney

    Read More  

    Countdown to the 2020 Mobile Internet Phenomena Report...

    By Cam Cullen, VP of Global Marketing February 11, 2020

    Next week, Sandvine will release the 2020 Mobile Internet Phenomena Report! This is the 10th year of Sandvine publishing the Phenomena reports, and they are of critical importance to network operators that are struggling to cope with an ever changing mix of traffic - dominated by video, gaming, and social sharing. This year, we are continuing to drill...

    Topics: Netflix, Youtube, Facebook, Pokemon go, Mobile internet phenomena, Tiktok, Pubg, Fortnite, Instagram

    Read More  

    How many streaming services must one have?

    By Trish Crompton, Product Marketing Manager October 16, 2019

    It started out with a simple Netflix subscription, around $7.99 USD per month to be free from space-hogging DVDs and to leisurely binge TV shows without ads. Sounds great, right?

    Topics: Video, Netflix, Amazonprime, Video streaming, Hbo, Hulu, Disney, 4k, Apple tv

    Read More  

    The New Reality of Video: Fragmentation, Upstream, and Categories

    By Trish Crompton, Product Marketing Manager October 10, 2019

    Video is taking over! At this point it feels like a broken record, but in reality… well, it is the reality.

    Topics: Video, Netflix

    Read More  

    Netflix is 12.6% of downstream traffic on the internet, but not #1 in 2019: A Global Internet Phenomena preview

    By Cam Cullen, VP of Global Marketing September 6, 2019

    For every action, there is an equal and opposite reaction – and the market success of Netflix has caused a massive pendulum swing in the market. Netflix grew popular as an aggregator of video, essentially giving users the ability to watch a wide variety of content from a single account. Amazon Prime and Hulu followed, and now every content owner is...

    Topics: Netflix, Video streaming, Global internet phenomena

    Read More  

    Over 43% of the internet is consumed by Netflix, Google, Amazon, Facebook, Microsoft, and Apple: Global Internet Phenomena Spotlight

    By Cam Cullen, VP of Global Marketing August 30, 2019

    We often talk about the big brands on the internet and their dominance. Last year, I did a spotlight on Asia that showed that Google was over 40% of the connections in Asia, and in the mobile report, Facebook was over 20% of all mobile traffic. I decided to dig through the Phenomena data to discover how the brands' library of applications and content...

    Topics: Google, Netflix, Apple, Facebook, Global internet phenomena, Microsoft, Amazon

    Read More  

    The 2019 Global Internet Phenomena Cometh and the Streaming Video Tsunami Continues....

    By Cam Cullen, VP of Global Marketing August 26, 2019

    The 2019 Global Internet Phenomena Report is almost in the bag, so it is time to start the pre-report series of blogs where I "leak" data out from the report — we might even call this the "Hidden Cam Show," where I expose data for the whole world to see! The Internet Phenomena data this year is even more interesting than last year (at least to me) and...

    Topics: Netflix, Video streaming, Streaming video, Global internet phenomena, Hbo

    Read More  

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