5G Fixed Wireless Access (FWA) is expected to be one of the most lucrative early use cases for 5G as it allows both fixed and mobile service providers to expand their market reach in a cost effective way. This is...
By Cam Cullen, VP of Global Marketing March 18, 2020
Since the pandemic started, I have been deluged with inbound requests for updates on what has happened to video traffic during the shutdowns. Up until now, there has not really been an impact on the volume of video traffic overall, with one exception in a shift of content preferences. For the first time that I have seen in the Global Data, YouTube is...
By Trish Crompton, Product Marketing Manager March 17, 2020
In a recent chat with one of my friends, I made reference to the toilet paper crisis of 2020, which for some is eclipsing the real crisis of 2020 – COVID-19.
By Cam Cullen, VP of Global Marketing February 17, 2020
If I asked which brand has the largest traffic share on mobile, a few names come to mind. In the Global Internet Phenomena Report, we reported the traffic share of the six major brands on the internet is 43%. Are these brands the ones that dominate mobile traffic as well?
By Cam Cullen, VP of Global Marketing February 12, 2020
What if 5G networks were actually used as a fixed line replacement? Many operators (TMobile and Verizon among them) have announced that they will offer 5G modems for home use to compete with fixed line services with the higher throughput supported by 5G. Is building that network to deliver good QoE different than a normal mobile network?
By Cam Cullen, VP of Global Marketing February 11, 2020
Next week, Sandvine will release the 2020 Mobile Internet Phenomena Report! This is the 10th year of Sandvine publishing the Phenomena reports, and they are of critical importance to network operators that are struggling to cope with an ever changing mix of traffic - dominated by video, gaming, and social sharing. This year, we are continuing to drill...
By Trish Crompton, Product Marketing Manager October 16, 2019
It started out with a simple Netflix subscription, around $7.99 USD per month to be free from space-hogging DVDs and to leisurely binge TV shows without ads. Sounds great, right?
By Trish Crompton, Product Marketing Manager October 10, 2019
Video is taking over! At this point it feels like a broken record, but in reality… well, it is the reality.
By Cam Cullen, VP of Global Marketing September 6, 2019
For every action, there is an equal and opposite reaction – and the market success of Netflix has caused a massive pendulum swing in the market. Netflix grew popular as an aggregator of video, essentially giving users the ability to watch a wide variety of content from a single account. Amazon Prime and Hulu followed, and now every content owner is...
By Cam Cullen, VP of Global Marketing August 30, 2019
We often talk about the big brands on the internet and their dominance. Last year, I did a spotlight on Asia that showed that Google was over 40% of the connections in Asia, and in the mobile report, Facebook was over 20% of all mobile traffic. I decided to dig through the Phenomena data to discover how the brands' library of applications and content...
By Cam Cullen, VP of Global Marketing August 26, 2019
The 2019 Global Internet Phenomena Report is almost in the bag, so it is time to start the pre-report series of blogs where I "leak" data out from the report — we might even call this the "Hidden Cam Show," where I expose data for the whole world to see! The Internet Phenomena data this year is even more interesting than last year (at least to me) and...