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    Blog | Sandvine

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    A 5G Perspective – Leverage the power of Application Intelligence

    Five key ingredients for success are: Architecture, App Classification, Measurement, Data Layer, Visualization Layer and Workflow

    In this 5G tech turn, if you’re a CTO or VP of Planning, Big Data, Ops or Engineering...

    By Alexander Haväng, Chief Technical Officer
    October 20, 2021
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    COVID-19 Update: Growth of video during work at home

    By Cam Cullen, VP of Government Solutions March 18, 2020

    Since the pandemic started, I have been deluged with inbound requests for updates on what has happened to video traffic during the shutdowns. Up until now, there has not really been an impact on the volume of video traffic overall, with one exception in a shift of content preferences. For the first time that I have seen in the Global Data, YouTube is above...

    Topics: Netflix, Youtube, Global internet phenomena, Covid 19

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    Video Streaming Management during COVID

    By Trish Crompton, Senior Product Marketing Manager March 17, 2020

    In a recent chat with one of my friends, I made reference to the toilet paper crisis of 2020, which for some is eclipsing the real crisis of 2020 – COVID-19.

    Topics: Netflix, Video streaming, Streaming video, Covid 19

    Read More  

    Mobile Internet Phenomena Preview: Are Facebook and Google the biggest brands for mobile traffic?

    By Cam Cullen, VP of Government Solutions February 17, 2020

    If I asked which brand has the largest traffic share on mobile, a few names come to mind. In the Global Internet Phenomena Report, we reported the traffic share of the six major brands on the internet is 43%. Are these brands the ones that dominate mobile traffic as well?

    Topics: Google, Netflix, Apple, Facebook, Whatsapp, Mobile internet phenomena, Instagram, Microsoft, Amazon

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    Mobile Internet Phenomena Preview: How will 5G mobile networks behave?

    By Cam Cullen, VP of Government Solutions February 12, 2020

    What if 5G networks were actually used as a fixed line replacement? Many operators (TMobile and Verizon among them) have announced that they will offer 5G modems for home use to compete with fixed line services with the higher throughput supported by 5G. Is building that network to deliver good QoE different than a normal mobile network?

    Topics: Netflix, Amazonprime, Youtube, Nest, Xbox live, Playstation network, Mobile internet phenomena, Hulu, Disney

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    Countdown to the 2020 Mobile Internet Phenomena Report...

    By Cam Cullen, VP of Government Solutions February 11, 2020

    Next week, Sandvine will release the 2020 Mobile Internet Phenomena Report! This is the 10th year of Sandvine publishing the Phenomena reports, and they are of critical importance to network operators that are struggling to cope with an ever changing mix of traffic - dominated by video, gaming, and social sharing. This year, we are continuing to drill...

    Topics: Netflix, Youtube, Facebook, Pokemon go, Mobile internet phenomena, Tiktok, Pubg, Fortnite, Instagram

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    How many streaming services must one have?

    By Trish Crompton, Senior Product Marketing Manager October 16, 2019

    It started out with a simple Netflix subscription, around $7.99 USD per month to be free from space-hogging DVDs and to leisurely binge TV shows without ads. Sounds great, right?

    Topics: Video, Netflix, Amazonprime, Video streaming, Hbo, Hulu, Disney, 4K, Apple tv

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    The New Reality of Video: Fragmentation, Upstream, and Categories

    By Trish Crompton, Senior Product Marketing Manager October 10, 2019

    Video is taking over! At this point it feels like a broken record, but in reality… well, it is the reality.

    Topics: Video, Netflix

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    Netflix is 12.6% of downstream traffic on the internet, but not #1 in 2019: A Global Internet Phenomena preview

    By Cam Cullen, VP of Government Solutions September 6, 2019

    For every action, there is an equal and opposite reaction – and the market success of Netflix has caused a massive pendulum swing in the market. Netflix grew popular as an aggregator of video, essentially giving users the ability to watch a wide variety of content from a single account. Amazon Prime and Hulu followed, and now every content owner is looking...

    Topics: Netflix, Video streaming, Global internet phenomena

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    Over 43% of the internet is consumed by Netflix, Google, Amazon, Facebook, Microsoft, and Apple: Global Internet Phenomena Spotlight

    By Cam Cullen, VP of Government Solutions August 30, 2019

    We often talk about the big brands on the internet and their dominance. Last year, I did a spotlight on Asia that showed that Google was over 40% of the connections in Asia, and in the mobile report, Facebook was over 20% of all mobile traffic. I decided to dig through the Phenomena data to discover how the brands' library of applications and content would...

    Topics: Google, Netflix, Apple, Facebook, Global internet phenomena, Microsoft, Amazon

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    The 2019 Global Internet Phenomena Cometh and the Streaming Video Tsunami Continues....

    By Cam Cullen, VP of Government Solutions August 26, 2019

    The 2019 Global Internet Phenomena Report is almost in the bag, so it is time to start the pre-report series of blogs where I "leak" data out from the report — we might even call this the "Hidden Cam Show," where I expose data for the whole world to see! The Internet Phenomena data this year is even more interesting than last year (at least to me) and the...

    Topics: Netflix, Video streaming, Streaming video, Global internet phenomena, Hbo

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