2020 marks a lot of things for a lot of people – new year, new decade – but at Sandvine, it marks the 10th year of the Global Internet Phenomena Report. Since its inception, the report has established Sandvine as the...
By Trish Crompton, Product Marketing Manager February 12, 2020
2020 marks a lot of things for a lot of people – new year, new decade – but at Sandvine, it marks the 10th year of the Global Internet Phenomena Report. Since its inception, the report has established Sandvine as the ultimate authority of internet traffic trends. These trends drive network operators’ strategies for delivering and monetizing their network...
By Cam Cullen, VP of Global Marketing August 30, 2019
We often talk about the big brands on the internet and their dominance. Last year, I did a spotlight on Asia that showed that Google was over 40% of the connections in Asia, and in the mobile report, Facebook was over 20% of all mobile traffic. I decided to dig through the Phenomena data to discover how the brands' library of applications and content...
By Cam Cullen, VP of Global Marketing August 26, 2019
The 2019 Global Internet Phenomena Report is almost in the bag, so it is time to start the pre-report series of blogs where I "leak" data out from the report — we might even call this the "Hidden Cam Show," where I expose data for the whole world to see! The Internet Phenomena data this year is even more interesting than last year (at least to me) and...
A major challenge for network operators is maintaining accurate and granular visibility into the traffic on their network. Sandvine releases new versions of our application signatures regularly to support network operators who offer integrated over-the-top (OTT) services and optimized delivery of OTT content. These services have a higher level of urgency...
By Veroljub Mihajlovic, Product Marketing Manager March 6, 2019
Networks today are more complex than ever before. User expectations are higher than they have ever been. But most network operators lack the right visibility into what is happening on their network to determine how they are really performing from the perspective of the user, and if their investment is paying off.
By Cam Cullen, VP of Global Marketing February 18, 2019
Today marks the release of the 2019 Mobile Internet Phenomena Report. There are a number of highlights in this edition of the report, which is exclusively focused on mobile networks (where the Global Report covered all traffic).
By Cam Cullen, VP of Global Marketing February 14, 2019
This is some data that is NOT in the upcoming 2019 Mobile Internet Phenomena Report. This post focuses on a subject near and dear to my heart — gaming! We did a spotlight in the last Global Internet Phenomena Report, and the gaming data from region to region was pretty varied; this isn't the case for the Mobile Report.
By Cam Cullen, VP of Global Marketing February 13, 2019
We have a surprise for you leading up to Mobile World Congress in Barcelona – a Mobile Internet Phenomena Report!
By Cam Cullen, VP of Global Marketing October 1, 2018
In the Global Internet Phenomena report that will be released tomorrow, we give a conservative number that "more than 50% of the traffic on the internet is encrypted." In reality, the number is probably closer to 75-90% of the overall traffic, since some applications "usually" encrypt their data.
By Cam Cullen, VP of Global Marketing September 28, 2018
Everyone knows Netflix is a leader on the internet. The question is if they are #1 across the entire internet as they have expanded their presence and library worldwide.