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    Blog | Sandvine

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    Global Internet Phenomena COVID-19 Spotlight: YouTube is the #1 Global Application

    The COVID-19 worldwide stay-at-home orders have created unprecedented internet changes that continue to shift as the crisis continues. The biggest shift is that enterprise, education, and public WiFi traffic have now...

    By Cam Cullen, VP of Global Marketing
    May 6, 2020
    Read More
    Global Internet Phenomena COVID-19 Spotlight: VPN's Rise During Work From Home

    By Cam Cullen, VP of Global Marketing May 5, 2020

    "With people working from home, VPN usage will increase." Another far out prediction we made when the work from home mandates began to spread worldwide. Security is so critical to corporate IT strategies, and most companies of any size mandate the use of a VPN to access corporate resources. As content and more corporate services move into the cloud, the...

    Topics: File sharing, Global internet phenomena, Vpn, Covid 19

    Read More  

    COVID-19 Update: Growth of video during work at home

    By Cam Cullen, VP of Global Marketing March 18, 2020

    Since the pandemic started, I have been deluged with inbound requests for updates on what has happened to video traffic during the shutdowns. Up until now, there has not really been an impact on the volume of video traffic overall, with one exception in a shift of content preferences. For the first time that I have seen in the Global Data, YouTube is...

    Topics: Netflix, Youtube, Global internet phenomena, Covid 19

    Read More  

    Global Internet Phenomena: COVID-19 Update and Predictions

    By Cam Cullen, VP of Global Marketing March 13, 2020

    I have been getting a lot of requests for data on what is happening worldwide with more people practicing social distancing, events being cancelled, and people working from home. Sandvine is in a unique position with our Global Internet Phenomena customer base to see what is happening and, more importantly for many people, what is GOING to happen.

    Topics: Global internet phenomena, Covid 19

    Read More  

    Building for Phenomena Networks

    By Trish Crompton, Product Marketing Manager February 12, 2020

    2020 marks a lot of things for a lot of people – new year, new decade – but at Sandvine, it marks the 10th year of the Global Internet Phenomena Report. Since its inception, the report has established Sandvine as the ultimate authority of internet traffic trends. These trends drive network operators’ strategies for delivering and monetizing their network...

    Topics: Video, Video streaming, Global internet phenomena, Internet phenomena, Active network intelligence, Gaming, Social media, Social sharing, Cloud gaming, Activelogic

    Read More  

    Google Stadia: Is it an Internet Phenomena?

    By Cam Cullen, VP of Global Marketing December 9, 2019

    The early answer is, not YET — let's see what happens after January when it becomes more widely available.

    Topics: Global internet phenomena, Gaming, Google stadia

    Read More  

    Ask Sandvine: Why do we do the Internet Phenomena Report?

    By Sandvine November 21, 2019

    "Ask Sandvine" is a video blog series where we answer questions you may have about our company, solutions, products, technologies, or anything else you'd like to know about Sandvine.

    Topics: Global internet phenomena, Ask sandvine

    Read More  

    {Spoiler Alert} Disney+ climbing the traffic charts: A Global Internet Phenomena Spotlight

    By Cam Cullen, VP of Global Marketing November 15, 2019

    We knew it would be big. We knew there would be engagement. The only question left is, will it last? Okay, so not so much a spoiler alert as a confirmation of what we expected to happen. Despite some initial hiccups, Disney+ has been climbing the Global Internet Phenomena charts pretty much from Day 1. On a major US cable network, by Thursday, Disney+...

    Topics: Streaming video, Global internet phenomena, Google stadia, Disney

    Read More  

    Cloud Gaming – Crashing soon in a network close to you!

    By Alexander Haväng, Chief Technical Officer September 11, 2019

    Google’s Stadia is hitting our networks in November, and Nvidia’s GeForce Now is imminent as well. What is this cloud gaming stuff, really? 

    Topics: Automation, Global internet phenomena, Active network intelligence, Gaming, Google stadia

    Read More  

    What if video....? Global Internet Phenomena Spotlight

    By Cam Cullen, VP of Global Marketing September 9, 2019

    I got asked a really good question on Friday as I was presenting a preview of the report to a strategic Sandvine customer. In an earlier blog on the percentage of video traffic, I ask: "How much video can we watch?" The question asked during the session was: "Or what if 10% of video suddenly moved to HD?" A follow up to the initial question came shortly...

    Topics: Video streaming, Global internet phenomena

    Read More  

    Netflix is 12.6% of downstream traffic on the internet, but not #1 in 2019: A Global Internet Phenomena preview

    By Cam Cullen, VP of Global Marketing September 6, 2019

    For every action, there is an equal and opposite reaction – and the market success of Netflix has caused a massive pendulum swing in the market. Netflix grew popular as an aggregator of video, essentially giving users the ability to watch a wide variety of content from a single account. Amazon Prime and Hulu followed, and now every content owner is...

    Topics: Netflix, Video streaming, Global internet phenomena

    Read More  

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