Samir has 30 years of experience in the communications industry and leads Marketing and Strategy in his CSO capacity. Prior to Sandvine, he was VP & GM of New Markets BU at Netscout. Prior to that, he was VP of Products & Portfolio Management for both Service Provider and Enterprise businesses. He was instrumental in successfully harmonizing the portfolio of disparate businesses from Netscout’s acquisition of Danaher’s communication platform. He held several key leadership positions in the company in his 18 year tenure, including Product Management, Channel Sales, and Product and Commercial Marketing. Samir has worked in various capacities at Ericsson and Alcatel-Lucent in Engineering and Services organizations. He holds a Master of Science in Telecommunications from Southern Methodist University in Dallas, Texas.
By Samir Marwaha, Chief Strategy Officer December 22, 2021
My last blog talked about how integral the biggest apps and platforms are becoming to our lives, and our latest research for our upcoming 2022 "Global Internet...
Topics: Big data, Qoe, Quality of experience, Customer experience, 5g, Dx, Cx, Service assurance
By Samir Marwaha, Chief Strategy Officer December 2, 2021
They’re often the first thing we engage with in the morning, and the last thing we engage with at night
People care about their apps. They’ve become an extension of who we are, and they matter to us more than the networks or the devices that we so readily upgrade or swap out. The first thing many of us do when we wake up is reach over and grab our...
Topics: Big data, Qoe, Quality of experience, Customer experience, 5g, Dx, Cx, Service assurance
By Samir Marwaha, Chief Strategy Officer October 13, 2021
The time has come for more vigilance about the impact of individual applications on quality of experience across networks
As Netflix’s “Squid Game” stretches its tentacles across the Internet, “net neutrality” issues have resurfaced with new vigor. The recent lawsuit by SK Broadband against Netflix has drawn attention to the amount of data traffic...
Topics: Quality of experience qoe, Qoe, Video streaming, Analytics, Streaming video, 5g, Squid game
By Samir Marwaha, Chief Strategy Officer September 23, 2021
Getting the most out of 5G use cases requires a combination of accurate data, real-time analytics and robust policy enforcement
More than 18 months of COVID-driven transformations have led you to rethink what’s possible beyond present-day networks, databases and systems. As you make investments in 5G, cloud, machine-learning, and multi-access edge...
Topics: Quality of experience qoe, Application and network intelligence
By Samir Marwaha, Chief Strategy Officer August 30, 2021
The popularity and at times necessity of mobile video and live streaming for entertainment, learning, and working in a still pandemic-influenced world has blown past even some of the most bullish predictions, and for good reason: it’s active and interactive,...
Topics: Video, Quality of experience qoe, Network intelligence, 5g, Application and network intelligence
