Samir has over 30 years of experience in the communications industry and leads Strategy, Marketing and Product Management in his capacity as Chief Solutions Officer. Prior to Sandvine, he served as VP & GM of New Markets BU and VP of Products & Portfolio Management for both Service Provider and Enterprise businesses at Netscout. He was instrumental in successfully harmonizing the portfolio of disparate businesses from Netscout’s acquisition of Danaher’s communication platform. He held several key leadership positions in the company in his 18 year tenure, including Product Management, Channel Sales, and Product and Commercial Marketing. Samir has worked in various capacities at Ericsson and Alcatel-Lucent in Engineering and Services organizations. He holds a Master of Science in Telecommunications from Southern Methodist University in Dallas, Texas.
By Samir Marwaha, Chief Solutions Officer September 14, 2022
Topics: Ott, Network management, Congestion management, Customer experience, Streaming video, Monetization, Network optimization, Cx, Heavy user management, App qoe, App quality of experience, Hyperscalers
By Samir Marwaha, Chief Solutions Officer July 14, 2022
Rein in heavy usage and implement network fairness to ensure the best QoE for the largest number of subscribers, while also deferring congestion CAPEX and building new revenue streams
Topics: Quality of experience qoe, 5g, Heavy user management, App qoe
By Samir Marwaha, Chief Solutions Officer May 25, 2022
Gamers want the most realistic, lifelike experiences possible, so how can service providers measure, assure, and ultimately monetize the low-latency QoE they want?
Topics: Quality of experience qoe, 5g, Gaming, Heavy user management, Gaming qoe
By Samir Marwaha, Chief Solutions Officer March 15, 2022
To detect and act on issues before end user quality of experience (QoE) is affected, service providers need a new breed of traffic classification capable of fine-grained analysis at 250ms-intervals
Topics: Application intelligence, Quality of experience qoe, Quality of experience, Video streaming, 5g, Application and network intelligence
By Samir Marwaha, Chief Solutions Officer December 22, 2021
My last blog talked about how integral the biggest apps and platforms are becoming to our lives, and our latest research for our upcoming 2022 "Global Internet Phenomenon...
Topics: Big data, Qoe, Quality of experience, Customer experience, 5g, Dx, Cx, Service assurance
By Samir Marwaha, Chief Solutions Officer December 2, 2021
They’re often the first thing we engage with in the morning, and the last thing we engage with at night
People care about their apps. They’ve become an extension of who we are, and they matter to us more than the networks or the devices that we so readily upgrade or swap out. The first thing many of us do when we wake up is reach over and grab our phone...
Topics: Big data, Qoe, Quality of experience, Customer experience, 5g, Dx, Cx, Service assurance
By Samir Marwaha, Chief Solutions Officer October 13, 2021
The time has come for more vigilance about the impact of individual applications on quality of experience across networks
As Netflix’s “Squid Game” stretches its tentacles across the Internet, “net neutrality” issues have resurfaced with new vigor. The recent lawsuit by SK Broadband against Netflix has drawn attention to the amount of data traffic...
Topics: Quality of experience qoe, Qoe, Video streaming, Analytics, Streaming video, 5g, Squid game
By Samir Marwaha, Chief Solutions Officer September 23, 2021
Getting the most out of 5G use cases requires a combination of accurate data, real-time analytics and robust policy enforcement
More than 18 months of COVID-driven transformations have led you to rethink what’s possible beyond present-day networks, databases and systems. As you make investments in 5G, cloud, machine-learning, and multi-access edge...
Topics: Quality of experience qoe, Application and network intelligence
By Samir Marwaha, Chief Solutions Officer August 30, 2021
The popularity and at times necessity of mobile video and live streaming for entertainment, learning, and working in a still pandemic-influenced world has blown past even some of the most bullish predictions, and for good reason: it’s active and interactive,...
Topics: Video, Quality of experience qoe, Network intelligence, 5g, Application and network intelligence
