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    Blog | Sandvine

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    Global Internet Phenomena COVID-19 Spotlight: YouTube is the #1 Global Application

    The COVID-19 worldwide stay-at-home orders have created unprecedented internet changes that continue to shift as the crisis continues. The biggest shift is that enterprise, education, and public WiFi traffic have now...

    By Cam Cullen, VP of Global Marketing
    May 6, 2020
    Read More
    Global Internet Phenomena COVID-19 Spotlight: YouTube is the #1 Global Application

    By Cam Cullen, VP of Global Marketing May 6, 2020

    The COVID-19 worldwide stay-at-home orders have created unprecedented internet changes that continue to shift as the crisis continues. The biggest shift is that enterprise, education, and public WiFi traffic have now (mostly) collapsed onto a single access network — fixed consumer broadband. This is the first time that we have an opportunity to get a...

    Topics: Youtube, Video streaming, Covid 19

    Read More  

    Video Streaming Management during COVID

    By Trish Crompton, Product Marketing Manager March 17, 2020

    In a recent chat with one of my friends, I made reference to the toilet paper crisis of 2020, which for some is eclipsing the real crisis of 2020 – COVID-19.

    Topics: Netflix, Video streaming, Streaming video, Covid 19

    Read More  

    Building for Phenomena Networks

    By Trish Crompton, Product Marketing Manager February 12, 2020

    2020 marks a lot of things for a lot of people – new year, new decade – but at Sandvine, it marks the 10th year of the Global Internet Phenomena Report. Since its inception, the report has established Sandvine as the ultimate authority of internet traffic trends. These trends drive network operators’ strategies for delivering and monetizing their network...

    Topics: Video, Video streaming, Global internet phenomena, Internet phenomena, Active network intelligence, Gaming, Social media, Social sharing, Cloud gaming, Activelogic

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    How many streaming services must one have?

    By Trish Crompton, Product Marketing Manager October 16, 2019

    It started out with a simple Netflix subscription, around $7.99 USD per month to be free from space-hogging DVDs and to leisurely binge TV shows without ads. Sounds great, right?

    Topics: Video, Netflix, Amazonprime, Video streaming, Hbo, Hulu, Disney, 4k, Apple tv

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    What if video....? Global Internet Phenomena Spotlight

    By Cam Cullen, VP of Global Marketing September 9, 2019

    I got asked a really good question on Friday as I was presenting a preview of the report to a strategic Sandvine customer. In an earlier blog on the percentage of video traffic, I ask: "How much video can we watch?" The question asked during the session was: "Or what if 10% of video suddenly moved to HD?" A follow up to the initial question came shortly...

    Topics: Video streaming, Global internet phenomena

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    Netflix is 12.6% of downstream traffic on the internet, but not #1 in 2019: A Global Internet Phenomena preview

    By Cam Cullen, VP of Global Marketing September 6, 2019

    For every action, there is an equal and opposite reaction – and the market success of Netflix has caused a massive pendulum swing in the market. Netflix grew popular as an aggregator of video, essentially giving users the ability to watch a wide variety of content from a single account. Amazon Prime and Hulu followed, and now every content owner is...

    Topics: Netflix, Video streaming, Global internet phenomena

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    The 2019 Global Internet Phenomena Cometh and the Streaming Video Tsunami Continues....

    By Cam Cullen, VP of Global Marketing August 26, 2019

    The 2019 Global Internet Phenomena Report is almost in the bag, so it is time to start the pre-report series of blogs where I "leak" data out from the report — we might even call this the "Hidden Cam Show," where I expose data for the whole world to see! The Internet Phenomena data this year is even more interesting than last year (at least to me) and...

    Topics: Netflix, Video streaming, Streaming video, Global internet phenomena, Hbo

    Read More  

    Global Internet Phenomena Report: Netflix is approximately 15 per cent of worldwide downstream traffic

    By Cam Cullen, VP of Global Marketing September 28, 2018

    Everyone knows Netflix is a leader on the internet. The question is if they are #1 across the entire internet as they have expanded their presence and library worldwide. 

    Topics: Netflix, Video streaming, Streaming video, Global internet phenomena

    Read More  

    House of Cards delivers a Royal Flush: First Look

    By Cam Cullen, VP of Global Marketing February 14, 2014

    I just finished binge watching the entire second season of House of Cards, and although I am not a TV or film critic, I feel quite satisfied for someone that spent somewhere close to 12 hours watching TV today. Fortunately for me, it is part of my job during events like this (that is my story and I am sticking to it!). Kevin Spacey was phenomenal, and...

    Topics: Analytics in motion, Netflix, Video streaming

    Read More  

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