The COVID-19 worldwide stay-at-home orders have created unprecedented internet changes that continue to shift as the crisis continues. The biggest shift is that enterprise, education, and public WiFi traffic have now...
By Cam Cullen, VP of Global Marketing February 20, 2020
Hey! Did you know that people like to watch videos on their phones? Well, according to the latest Mobile Internet Phenomena Report, people really, really, like mobile video. That isn't a surprise to any mobile operator in the world, but things have shifted over the past year.
By Cam Cullen, VP of Global Marketing February 18, 2020
If I told you that Facebook video has spiked in the last year, would you be surprised?
By Cam Cullen, VP of Global Marketing February 17, 2020
If I asked which brand has the largest traffic share on mobile, a few names come to mind. In the Global Internet Phenomena Report, we reported the traffic share of the six major brands on the internet is 43%. Are these brands the ones that dominate mobile traffic as well?
By Cam Cullen, VP of Global Marketing February 14, 2020
Mobile gaming has evolved from Facebook-oriented games like Farmville (remember that one!) to real-time strategy games like Game of War and Clash of Clans, to a new level of prominence now with the popularity of the Battle Royale and MOBA games. However, gaming today does not generate a lot of traffic (outside of downloads), so does gaming really matter...
By Cam Cullen, VP of Global Marketing February 13, 2020
Messaging is a key component of the mobile experience for users – in the past, that was SMS. Now, it is some form of messaging application, often associated with a social network. And messaging is no longer just text – it's audio, video, and live streaming.
By Cam Cullen, VP of Global Marketing February 12, 2020
What if 5G networks were actually used as a fixed line replacement? Many operators (TMobile and Verizon among them) have announced that they will offer 5G modems for home use to compete with fixed line services with the higher throughput supported by 5G. Is building that network to deliver good QoE different than a normal mobile network?
By Cam Cullen, VP of Global Marketing February 11, 2020
Next week, Sandvine will release the 2020 Mobile Internet Phenomena Report! This is the 10th year of Sandvine publishing the Phenomena reports, and they are of critical importance to network operators that are struggling to cope with an ever changing mix of traffic - dominated by video, gaming, and social sharing. This year, we are continuing to drill...
By Cam Cullen, VP of Global Marketing February 18, 2019
Today marks the release of the 2019 Mobile Internet Phenomena Report. There are a number of highlights in this edition of the report, which is exclusively focused on mobile networks (where the Global Report covered all traffic).
By Cam Cullen, VP of Global Marketing February 15, 2019
The 2019 Mobile Internet Phenomena Report has a new section this year measuring application engagement. This metric, which Sandvine tracks in many of our deployments, answers the question, "What percentage of my subscribers use Application X?" Some of the engagement numbers are pretty astonishing (maybe in a good way, maybe in a bad way).
By Cam Cullen, VP of Global Marketing February 14, 2019
This is some data that is NOT in the upcoming 2019 Mobile Internet Phenomena Report. This post focuses on a subject near and dear to my heart — gaming! We did a spotlight in the last Global Internet Phenomena Report, and the gaming data from region to region was pretty varied; this isn't the case for the Mobile Report.