Five key ingredients for success are: Architecture, App Classification, Measurement, Data Layer, Visualization Layer and Workflow
In this 5G tech turn, if you’re a CTO or VP of Planning, Big Data, Ops or Engineering...
By Sandvine May 24, 2021
5G Fixed Wireless Access (FWA) is expected to be one of the most lucrative early use cases for 5G as it allows both fixed and mobile service providers to expand their market reach in a cost effective way. This is especially the case where fiber is too expensive to roll out and maintain in the last mile in many suburban and rural areas, yet consumer and...
Topics: Mobile operators, 5G, Mobile internet phenomena, Fixed wireless access
By Sandvine May 10, 2021
Our mobile devices are now rarely out of reach. From the instance your alarm wakes you up in the morning to the last social media thumb scroll, our mobile devices are constantly by our side.A mobile network is fascinating between these two moments throughout the typical day - when commuting to work, standing in line for coffee, grabbing lunch, taking the...
Topics: Mobile operators, 5G, Mobile internet phenomena
By Cam Cullen, VP of Government Solutions February 20, 2020
Hey! Did you know that people like to watch videos on their phones? Well, according to the latest Mobile Internet Phenomena Report, people really, really, like mobile video. That isn't a surprise to any mobile operator in the world, but things have shifted over the past year.
Topics: Streaming video, Mobile internet phenomena, Instagram
By Cam Cullen, VP of Government Solutions February 18, 2020
If I told you that Facebook video has spiked in the last year, would you be surprised?
Topics: Youtube, Facebook, Streaming video, Mobile internet phenomena, Instagram, Social media, Social sharing
By Cam Cullen, VP of Government Solutions February 17, 2020
If I asked which brand has the largest traffic share on mobile, a few names come to mind. In the Global Internet Phenomena Report, we reported the traffic share of the six major brands on the internet is 43%. Are these brands the ones that dominate mobile traffic as well?
Topics: Google, Netflix, Apple, Facebook, Whatsapp, Mobile internet phenomena, Instagram, Microsoft, Amazon
By Cam Cullen, VP of Government Solutions February 14, 2020
Mobile gaming has evolved from Facebook-oriented games like Farmville (remember that one!) to real-time strategy games like Game of War and Clash of Clans, to a new level of prominence now with the popularity of the Battle Royale and MOBA games. However, gaming today does not generate a lot of traffic (outside of downloads), so does gaming really matter for...
Topics: Pokemon go, Mobile internet phenomena, Pubg, Fortnite, Gaming, Cloud gaming
By Cam Cullen, VP of Government Solutions February 13, 2020
Messaging is a key component of the mobile experience for users – in the past, that was SMS. Now, it is some form of messaging application, often associated with a social network. And messaging is no longer just text – it's audio, video, and live streaming.
Topics: Facebook, Whatsapp, Mobile internet phenomena, Snapchat, Messaging
By Cam Cullen, VP of Government Solutions February 12, 2020
What if 5G networks were actually used as a fixed line replacement? Many operators (TMobile and Verizon among them) have announced that they will offer 5G modems for home use to compete with fixed line services with the higher throughput supported by 5G. Is building that network to deliver good QoE different than a normal mobile network?
Topics: Netflix, Amazonprime, Youtube, Nest, Xbox live, Playstation network, Mobile internet phenomena, Hulu, Disney
By Cam Cullen, VP of Government Solutions February 11, 2020
Next week, Sandvine will release the 2020 Mobile Internet Phenomena Report! This is the 10th year of Sandvine publishing the Phenomena reports, and they are of critical importance to network operators that are struggling to cope with an ever changing mix of traffic - dominated by video, gaming, and social sharing. This year, we are continuing to drill...
Topics: Netflix, Youtube, Facebook, Pokemon go, Mobile internet phenomena, Tiktok, Pubg, Fortnite, Instagram
By Cam Cullen, VP of Government Solutions February 14, 2019
This is some data that is NOT in the upcoming 2019 Mobile Internet Phenomena Report. This post focuses on a subject near and dear to my heart — gaming! We did a spotlight in the last Global Internet Phenomena Report, and the gaming data from region to region was pretty varied; this isn't the case for the Mobile Report.
Topics: Pokemon go, Mobile internet phenomena, Pubg, Fortnite