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Global Internet Phenomena Report

Latest Internet and Subscriber Trends at Your Fingertips

The Sandvine Global Internet Phenomena Report shines a light on fixed and mobile networks around the world, providing unparalleled insight into Internet trends and subscriber behavior patterns unravelling on networks globally.

As a recognized expert in consumer traffic, Sandvine’s Global Internet Phenomena Report has been a trusted source for Internet traffic trends for over 10 years. By identifying network facts, fads, and future trends, the Global Internet Phenomena Report helps industry experts and service providers around the world forecast the evolution of network traffic and the future of the Internet as we know it.


Global Internet Phenomena Report

New Report!

What Are the Latest Internet Trends in Africa, Middle East, and North America?

  • Real-Time Entertainment (streaming video and audio) traffic now accounts for over 70% of North American downstream traffic in the peak evening hours on fixed access networks. Five years ago it accounted for less than 35%
  • With the growth of video, BitTorrent share continues to see a decline in fixed access bandwidth share, and now accounts for only 5% of total traffic in North America. Last year during the same period it accounted for over 7%
  • On mobile networks in the Middle East, Instagram is responsible for over 10% of total traffic. Combining Instagram with traffic from WhatsApp and Facebook, reveals that Facebook controls almost 25% of mobile traffic in the region
  • WhatsApp, driven by the recent addition of voice calling, now accounts for more than 10% of downstream mobile traffic in Africa
  • The release of Windows 10 in July did not break the Internet as some predicted. Microsoft’s decision to deploy the update in waves, during off-peak hours resulted in the release having minimal impact on networks around the globe


Internet Phenomena Blog

Sandvine’s Internet Phenomena Blog keeps on the pulse of the latest Internet trends.

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What Are the Other Trends Around the World?

Global Internet Phenomena Report

Asia-Pacific and Europe

Released Sept 2015

Netflix and YouTube are making gains in Europe, Apple Music has become the leading music streaming service in Australia and New Zealand, and online gaming is driving traffic in Asia-Pacific.

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Global Internet Phenomena Report

Latin America

Released May 2015

Facebook and Google now control over 60% of total mobile traffic in Latin America, while BitTorrent continues its decline in fixed access bandwidth.

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Global Insight Throughout the Year

The Global Internet Phenomena Reports examines a representative cross-section of the world’s leading fixed and mobile data providers using real-life, subscriber-anonymous network data to provide unparalleled insight into the happenings on consumer data networks. With each publication, the report is read by communications service providers, regulatory agencies, media outlets, technology companies, financial analysts, and research institutions worldwide to help them better understand the trends impacting modern broadband networks.

See our library of previous reports below:


UPDATED : 2015-12-10 22:41:33