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    Blog | Sandvine

    twitch_1

    Feeling Twitch(y)? Global Internet Phenomena Spotlight

    Cam Cullen, VP of Government Solutions
    By Cam Cullen, VP of Government Solutions

    September 2, 2019
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    In the world of eSports, Twitch reigns supreme as the streaming platform of choice. The platform's position in the Global Internet Phenomena Report has grown steadily over the past few years — this year, it is 19th overall (at 1.27%) of overall downstream volume and 28th (at 0.47% of the upstream). It is the 7th most popular video streaming application on the internet!

    A diagram showing Twitch as the most popular streaming application

    Gaming is growing in consumption worldwide, with both Playstation and Xbox download traffic in the top 15. Game delivery is increasingly digital rather than through the purchase of discs, and the size of games (not to mention the frequency of updates and expansion packs) is escalating usage. As users invest in gaming systems, get hooked on games, and begin to have visions of gaming for a living, they are looking for a way to generate interest and sponsorships, and Twitch is their ticket to ride.

    The popularity of Twitch has grown in concert with the rise of eSports, and the purchase of Twitch looks like a great buy for Amazon. New competitors in this space are popping up and will likely continue to launch until the market is saturated and settles down. Microsoft recently signed eSports star Ninja, a major Twitch attraction, to their Mixer service to raise its profile. Other prominent names in the space include Caffeine and YouTube Gaming, all who are seeking to attract the attention of eSports stars through exclusive deals in the same way that athletes are pursued by athletic shoes and clothing lines. eSports stars get laptop and mouse endorsements instead!

    An image showing Online Video Streaming Applications

    As shown in Friday's blog, Amazon is one of the biggest brands on the internet, as is Microsoft and YouTube, and the gaming market is one that will be hotly contested. Gaming is such a hot topic, and with the launch of Google Stadia on the horizon, I have been considering a full Phenomena report just on gaming. Interested? Let me know at phenomena@sandvine.com 

    Download the report now!

    Download the Report

     


    Topics: Esports, Global Internet Phenomena, Gaming, Amazon, twitch, Mixer

    About the Author

    Cam is the Vice President of Government Solutions. He is an avid follower of Global Internet Phenomena and network trends. He also loves football (the real kind played with a round ball) as well as an active blogger for Sandvine on a wide range of technology and business issues. Areas of expertise: internet trends, virtualization, analytics, network optimization, enterprise services

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