Network operators face competing factors when managing their network. They are challenged with increasing operational costs and decreasing operational budgets, and the industry economics don’t favor the operator who is being pressed for increased profitability. The competitive, regulatory, and overall market conditions – especially declining average revenue per user – complicate network planning and operations. With the OTT 2.0 era changing user consumption patterns, bandwidth usage continues to skyrocket, further challenging operators to build cost-effective, profitable networks.
For network operators, addressing these cumulative network pressures by adding additional capacity – although easy – is not always the right answer for profitability. Sandvine's Network Optimization solution empowers operators to manage OTT 2.0-related bandwidth surge with a set of proven use cases that leverage an unmatched level of network intelligence and provide greater control over traffic, infrastructure costs, and quality of experience.