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As internet subscriber growth slows, the competition amongst network operators for new customers has intensified. Because of the increased competition, operators are developing new and differentiated services that enable them to stand out from the competition. Innovative new internet services are more important than ever for both building loyalty with existing customers and for enticing potential subscribers to switch providers.
One of the most popular techniques that operators are using to differentiate their offerings is zero-rating. Zero-rating enables unlimited usage of an application (or many applications) for a fixed price. However, before an operator implements a zero-rated offering, they must understand the risks and remedies associated with zero-rated fraud.
In this whitepaper, we discuss best practices to prevent zero-rated fraud and minimize revenue leakage.