If I asked which brand has the largest traffic share on mobile, a few names come to mind. In the Global Internet Phenomena Report, we reported the traffic share of the six major brands on the internet is 43%. Are these brands the ones that dominate mobile traffic as well?
In the mobile world (at least when it comes to traffic), only two brands matter. Together, they consume even more of the mobile internet than the six major brands do on the global internet.
We'll talk specifics when we release the final report, but the "by Facebook" reach is continuing to grow (as we highlighted last week with the WhatsApp spotlight). Facebook Video has great growth this year (more on that in an upcoming blog!) and Instagram has been extremely strong, continuing to grow in the rankings.
The other major brands from the Global Report (Apple, Netflix, Amazon, and Microsoft) are still relevant on the mobile internet, but are dwarfed by Google and Facebook, so stay tuned to get the details.
Register for one of two webinars on 4 March and be the first to get the report in your inbox on 20 February!
4 March, 9am EST:
4 March, 9pm EST: