Network Neutrality has become an increasingly important topic for Internet regulatory authorities and lawmakers globally. For example, the Federal Communications Commission in the United States, the Canadian Radio-television Telecommunications Commission in Canada, the European Commission, and the Telecom Regulatory Authority of India have all gone through formal enquiries on the issue. Some have established regulations as a result, while others are still in deliberation. In any case, the topic will be debated for years and the outcomes are very significant for communications service providers (CSPs).
Sandvine has actively participated in Network Neutrality processes globally. You can find some of our many formal contributions here.
Sandvine has designed our solutions to work within the most common tenets of Network Neutrality. For example, our business intelligence and network security solutions generally have no implications for Net Neutrality. Our traffic optimization and subscriber services solutions are flexible enough to create policies that will keep CSPs within local definitions of Network Neutrality.
Applications and users each place unique demands on the network, such that a given application or user, left unmanaged at times of congestion, can impair the experience of other applications or users. Similarly, users have different expectations for different applications. A voice call or video stream should not stall, but do we care (or know) if a photo upload to the cloud is delayed a few seconds? An unmanaged network is not a neutral network. Sandvine and major regulatory bodies globally agree that reasonable traffic management is an integral aspect of Network Neutrality.
With years of experience in traffic management, in 2009 Sandvine developed some core principles for Traffic Optimization based on the principles of Network Neutrality. These principles continue to be valid today, and as the Net Neutrality discussion continues to evolve we can help you design Traffic Optimization policies that will work for your market.
Revenue Generating Services
CSPs globally have seen some of their traditional revenue streams, such as voice, video, and texting, decline in favor of competing services from over-the-top (OTT) applications like Skype, Netflix, and WhatsApp. To compound the challenge, these same OTT applications use the CSPs network to deliver their services, increasing CSP costs through ever-increasing demands for more bandwidth and higher quality. Sandvine saw this challenge developing years ago and offers products to help CSPs boost revenue by delivering innovative new services to consumers. The Network Neutrality debate has increasingly become about how CSPs can appropriately structure subscriber services.
Whether you are in a postpaid or prepaid billing environment, Sandvine can give guidance on which innovative service plans may be the most appropriate, given the Net Neutrality environment in your market:
- Application-Based Plans (zero-rating)
- Sponsored Data Connectivity
- Speed Boosts
- Roaming Plans
- Shared Usage Plans
- Data Rollover
- Parental Controls
- Machine-to-Machine (M2M) Plans
Zero-Rating and Sponsored Data under Net Neutrality
Sandvine’s solutions have powered innovative subscriber plans featuring application zero-rating and sponsored data in emerging, global markets for years. Now, similar plans are starting to appear in North America. But how can you implement those plans successfully within regional concepts of Network Neutrality?
In this session, you will learn:
- Best practices for zero-rating
- Best practices for sponsored data
- How to innovate within the spirit of Network Neutrality
Reasonable Network Management: Best Practices for Network Neutrality
This paper explains how to achieve the concurrent goals of providing sustainable high-speed data service while complying with network neutrality guidelines and principles. Download >
Best Practices for Zero-Rating and Sponsored Data Plans under Net Neutrality
This whitepaper explores real-world examples of operators using zero-rating and sponsored data to effect service differentiation all over the world, and describes how these innovative plans may be adapted to lower the risk of Network Neutrality concerns. Download >
Here is a sample of some of Sandvine’s public commentary on the Network Neutrality issue:
- September 2014: FCC Open Internet Roundtable on the Technological Aspects of an Open Internet
- July 2014: United States Federal Communications Commission, “In the Matter of Protecting and Promoting the Open Internet”
- July 2014 Internet Phenomena Blog post: Dear FCC, Deprioritize Pay for Priority
- July 2014 Internet Phenomena Blog post: Dear FCC, Part 2: say no to haters of zero-raters
- July 2014 Internet Phenomena Blog post: Dear FCC, Part 3: say no to haters of sponsored data
- October 2012: European Commission, “Public Consultation on specific aspects of transparency, traffic management and switching in an Open Internet”
- January 2010: United States Federal Communications Commission, “In the Matter of Preserving the Open Internet”
- February 2009: Canadian Radio-television Telecommunications Commission, “Review of Internet Traffic Management Practices