Provide utility and create engagement on older devices
SMS, USSD, and email provide valuable utility and provide engagement channels for users on older devices; they also serve as useful secondary channels for subscribers, in general:
- SMS remains a great way to send contextual and short-term notifications and promotions, and to deliver confirmation of self-care, self-ordering, and account management activities
- USSD is a powerful mechanism for self-ordering
- Email is well-suited to use cases that aren’t real-time sensitive, such as weekly usage updates, longer-term notifications and promotions, and service activation confirmations
Sandvine OutReach lets you manage a range of communications channels, including out-of-band, so you always have an open channel to engage with your subscribers.
SMS, while simple, is nevertheless effective
Whitepaper: Improving Customer Experience: Best Practices for Subscriber Engagement
In this paper, we’ll share our best practices for subscriber engagement and teach CSPs how to grow top-line revenue and reduce operating costs while improving the overall customer experience.