Leverage your billing relationships and provide subscribers access to digital content and even physical goods
In many parts of the world—and indeed potentially for most mobile subscribers—bank accounts, debit services, and credits cards are not available. In these markets, the mobile service provider is an intermediary in many transactions and subscribers purchase credit with the mobile provider.
A consequence of not having a credit card is that you cannot easily make purchases from iTunes, Google Play, or other popular app stores. This reality presents an opportunity for mobile operators to create their own store and to increase revenue by selling apps, digital content, and even physical goods otherwise unavailable to subscribers.
Sandvine OutReach lets you create and manage these stores.
Success Story: Tigo Bundles Premium Apps Into Monthly Packages
Millicom, a multi-national telecommunications operator, uses Sandvine OutReach to power a Tigo-branded mobile service that gives subscribers easy access to premium content
Smartapps is a key driver behind Millicom’s shift from voice towards data and smartphone usage as part of its Digital Lifestyle strategy.
The solution bundles Tigo’s wide range of data packages together with high-value third-party services such as Deezer, Qello, Gameloft, Busuu, and many more.
Subscribers can easily register for these over-the-top (OTT) services, straight from the Tigo-branded app or via web and mobile internet. Uniquely, subscribers can then swap and tailor these services each month, as needs change.