Successfully roll out and manage data services while increasing satisfaction and personalization with contextual notifications and self-management
Schedule a Demo Download BriefIn a highly competitive landscape, network operators are faced with challenges such as declining Average Revenue Per User (ARPU), increasing customer churn, and high customer acquisition costs.
Creating innovative services is just part of the solution to tackle these problems. For network operators to truly lead the market, retain their customers, and drive profitability, they must employ an engagement strategy to augment and truly close the loop on their consumer-centric network activities.
Engagement is also a critical piece of the puzzle to deliver the personalized experience that customers expect. This personalization can come in many forms, but the most common include: usage/threshold notifications, plan offers, and the ability to manage plans within a portal. Employing such activities requires insights and understanding of consumer network behavior.
Sandvine’s Engagement solution enables network operators to deliver timely, contextual notifications – SMS, in-app, or in-browser – based on network insights.
Specifically, it leverages Sandvine’s subscriber awareness – location, device, network, and application – to deliver upsell, top-ups, promotional notifications, and activities. This awareness ensures more relevant offers can be made to subscribers based on real-time information. Sandvine offers more than a trigger-based notification solution by also enabling user self-care via APIs to an operator’s portal.
Network operators who employ an engagement strategy as part of their overall data and voice services benefit from increased revenue and customer retention; plus, they also receive cost savings from reduced customer support via call centres.
