Measuring Web Browsing Quality of Experience
An Industry Whitepaper
The ability to monitor web browsing QoE is essential to determining when and where network conditions are contributing to an impaired customer experience. Understanding the relationship between web browsing QoE and network factors helps communications service providers (CSPs) to identify problems, to understand causes and contributing factors, and to evaluate potential solutions.
For example, web browsing QoE reporting can help a mobile operator decide whether to increase a cell’s transmit power to improve signal strength, or decrease it to reduce handovers from overlapping cells. Additionally, decisions related to CDN or cache placement, peering agreements, and transit contracts cannot be made blindly, and confidence increases greatly with in-depth QoE assessments of various subscriber activities including web browsing.
There have been recent attempts to approximate web browsing QoE by collecting and correlating data associated user behaviors.
However, these approaches fall short for a number of reasons, and have only been considered as proxies for a real metric because the most important measurement of all – page load wait time – has been difficult for anyone, let alone CSPs, to obtain across the network and for each individual subscriber.
In this paper, we explore the challenges of monitoring web browsing QoE and propose requirements for those who wish to produce solutions in this space. We show that by meeting a relatively small list of specific requirements, a real-world solution can deliver meaningful insight into web browsing quality of experience.