Considerations and Best Practices for Zero-Rated Fraud Prevention
An Industry Whitepaper
As Internet subscriber growth slows, the competition amongst communications service providers (CSPs) for new customers has intensified. Because of the increased competition, CSPs are developing new and differentiated services that enable them to stand out from the competition. Innovative new Internet services are more important than ever for both building loyalty with existing customers and for enticing potential subscribers to switch providers.
One of the most popular techniques that CSPs are using to differentiate their offerings is zero-rating. Zero-rating enables unlimited usage of an application (or many applications) for a fixed price.
However, before a CSP implements a zero-rated offering, they must understand the risks and remedies associated with zero-rated fraud.
To prevent zero-rated fraud and minimize revenue leakage, Sandvine recommends the following best practices:
- Rely only upon advanced traffic classification technologies
- Apply practical policy enforcement
- Leverage reporting metrics that flag and measure fraud
- Implement a notification system to communicate with subscribers
By adhering to these principles, CSPs will be able to launch successful zero-rated offerings that prevent fraudulent activities.
Whitepaper: Best Practices for Zero-Rating and Sponsored Data Plans under Net Neutrality
This whitepaper explores real-world examples of operators using zero-rating and sponsored data to effect service differentiation all over the world, and describes how these innovative plans may be adapted to lower the risk of Network Neutrality concerns.