Time-Based Mobile Data Access, Not Gigabyte Metering, Increases Customer Value and Expands Revenue Opportunity
A Stratecast Frost & Sullivan Report
This report explains how “time-based” mobile data is delivering customer value, especially in regions with high concentrations of prepaid mobile customers.
It also explains how Sandvine is helping CSPs around the world to engage their customers in time-based mobile broadband service offerings.
“Are customers confused about volume-based mobile data pricing today? Of course. Even customers in postpaid markets are concerned; yet, they continue to use their data services anyway. In prepaid markets, customers have not participated in mobile data access to the levels initially expected, due to confusion over volume-based mobile data pricing.”