Video QoE leverages high resolution network intelligence to measure and establish video KPI metrics for video services
FREMONT, Calif., and WATERLOO, Ontario, November 11, 2013 – Procera Networks, Inc. (NASDAQ: PKT), the Internet Intelligence company, and Avvasi Inc., the leading vendor of QoE-driven video management and monetization solutions, today announced a joint solution and strategic partnership that integrates Avvasi’s industry-leading Q-VUE product with Procera’s PacketLogic™ Intelligent Policy Enforcement (IPE) system. The joint solution performs video Quality of Experience (QoE) measurement in real-time to provide the communication industry’s most comprehensive determination of video QoE in service provider networks.
Video traffic today accounts for more than 50 percent of all mobile traffic and is estimated to reach 70 percent in a few years. In response, Procera has chosen Avvasi as a solutions partner to address key customers looking for greater insight into OTT video quality through measurement of Key Performance Indicators (KPI). Mobile operators are trying to better understand, plan and manage network resources while satisfying their subscribers’ desire to consume video content at a consistently high level of quality.
Avvasi’s Q-VUE product will complement Procera’s core Internet intelligence offering by providing leading-edge video analytics such as video QoE traffic measurement per type of device, service, network and location. This capability will enable service providers to profile their subscribers’ use of video services and create new quality-assured, revenue-generating services whose perceived performance can be benchmarked against a measureable QoE. Procera will leverage its Advanced Traffic Steering capabilities to send video traffic to the Q-VUE solution, reducing the amount of hardware needed for large-scale fixed and mobile deployments.
“Measurement of mobile video quality is directly aligned with our analytics strategy, so partnering with the leading video-quality analytics company was the most logical step to take,” said James Brear, president and CEO of Procera Networks. “Our customers will gain tremendous insight from combining Avvasi’s Q-VUE with our Internet Intelligence data to develop a better understanding of how they can build successful video monetization strategies.”
“Video quality of experience measurement is a very specialized field that is ideally suited to complement Procera Networks’ world-class Intelligent Policy Enforcement capabilities,” said Mate Prgin, president and CEO of Avvasi. “Avvasi’s Q-VUE is the market-leading product in QoE measurement. We are excited to provide our unique technology and skill set to Procera’s customers.”
About Avvasi Inc.
Avvasi enables QoE-driven measurement, improvement and monetization of the video experience, and is the industry reference in mobile video QoE measurement and OTT video experience management. Avvasi provides operators with the tools to become Video Service Providers, enabling profitable participation in the value chain for mobile video delivery. Service providers around the globe are deploying Avvasi’s solutions to measure, improve and monetize mobile video in their networks. To learn how, visit avvasi.com.
About Procera Networks, Inc.
Procera Networks Inc. (NASDAQ: PKT) delivers Internet Intelligence solutions to service providers and network equipment manufacturers for analytics and enforcement of broadband traffic worldwide. Procera’s solutions provide actionable intelligence and policy enforcement to ensure a high quality experience for any Internet and network connected devices. For more information, visit http://www.proceranetworks.com or follow Procera on Twitter at @ProceraNetworks.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements related to Procera Networks, Inc., including statements relating to the potential applications and demand for Procera’s products, the performance of its products and the ability of its products to interoperate effectively with other technologies and meet the requirements of customers. Statements in this release that are not historical or current facts are forward-looking statements. All forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are not guarantees of future performance and involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, without limitation, risks and uncertainties related to the acceptance and adoption of Procera’s products; the Company’s ability to service and upgrade its products; lengthy sales cycles and lab and field trial delays by service providers; its ability to obtain any follow-on orders from major customers; its customers canceling orders; its dependence on a limited product line and key customers; its dependence on key employees; its ability to compete in our industry with companies that are significantly larger and have greater resources; its ability to protect its intellectual property rights in a global market; its ability to manufacture product quickly enough to meet potential demand; its ability to continue to integrate Vineyard Networks and realize anticipated benefits from the acquisition; and other risks and uncertainties described more fully in the Company’s documents filed with or furnished to the Securities and Exchange Commission. More information about these and other risks that may impact Procera Networks’ business are described in the "Risk Factors" sections of its Form 10-K filed for the year ended December 31, 2012 and its Form 10-Q filed for the quarter ended September 30, 2013, and other reports filed with the SEC, which are available free of charge on the SEC's website at http://www.sec.gov or on Procera’s website at http://www.proceranetworks.com. Given these risks and uncertainties, investors should not place undue reliance on forward-looking statements as a prediction of actual results. All forward-looking statements in this press release are based on information available to Procera as of the date hereof, and the Company undertakes no obligation to update, amend or clarify any forward-looking statement for any reason.
Press Contact for Avvasi
Jonathan Temerlies, Racepoint Group, 202-349-0859, firstname.lastname@example.org
Press Contact for Procera
Bob Eastwood, Engage PR for Procera Networks, 510-748-8200 x215, email@example.com
Investor Relations Contact for Procera
Nicole Noutsios, NMN Advisors, Inc., 510-315-1003, firstname.lastname@example.org