Fremont, Calif., August 27, 2015 — Procera Networks, Inc., the global Subscriber Experience company, today announced that Vice President of Global Marketing Cam Cullen will speak on a panel at the CTIA & Northwestern Mobile Intelligence Conference. Held in conjunction with CTIA Super Mobility 2015, the panel titled, “How to Turn Big Data into Big Money,” will present on Thursday, September 10 at 3:15 p.m. PDT.
The CTIA & Northwestern Mobile Intelligence Conference, produced in partnership with CTIA–The Wireless Association® and Northwestern University’s McCormick School of Engineering, will convene key influencers to highlight the latest research and advancements in the quickly evolving mobile industry. CTIA Super Mobility 2015, the largest mobile marketplace in the Western Hemisphere, will take place September 9-11 at the Sands Expo and Convention Center in Las Vegas.
Many terabytes of data are generated and collected by our digital environment with relative ease, but its true value can only be unlocked when operators can understand what the data is actually saying about their subscribers, and not just the network itself. Currently, the available data far exceeds the value we derive—value from predicting equipment failure, personalizing advertising, identifying inefficiencies and business opportunities—but some are finding treasure in the sea of data. In this session, panelists will discuss real world use cases and lessons from early adopters on how they are able to extract the value from Big Data to increase revenue, reduce OPEX, develop innovative new services, and boost customer loyalty.
The Mobile Intelligence Conference will provide a curriculum focused on key industry segments, including Connected Life, Future Mobile Networks Startup Innovation and Disruption. Attendees will customize their learning experience by selecting from sessions that outline big picture overviews, case studies, current challenges, latest technologies and new business models.
For more information about Procera’s Big Data solutions for network operators, visit www.proceranetworks.com/insights. For more information about CTIA Super Mobility 2015, including the full list of conference sessions, map of the show floor and registration details, visit ctiasupermobility2015.com.
About Procera Networks, Inc.
Procera Networks, Inc., the global Subscriber Experience company, is revolutionizing the way operators and vendors monitor, manage and monetize their network traffic. Elevate your business value and improve customer experience with Procera’s sophisticated intelligence solutions. For more information, visit http://www.proceranetworks.com or follow Procera on Twitter at @ProceraNetworks.
About CTIA Super Mobility 2015
CTIA Super Mobility 2015 (ctiasupermobility2015.com) is the largest forum in the Western Hemisphere for the mobile innovations that power our connected life. More than 35,000 mobile professionals and executives and 1,100+ exhibitors from around the globe gather for this powerhouse technology event for its unrivaled networking opportunities and to share leading-edge trends, discoveries and knowledge. CTIA Super Mobility 2015 is held September 9, 10 & 11, 2015, at the Sands Expo and Convention Center in Las Vegas, USA. Twitter: @ctiashows #SuperMobility | Facebook: ctiashows.com/facebook | LinkedIn: www.ctiashows.com/linkedin
Mike Tomlinson, Engage PR for Procera Networks, 510-748-8200 x209,