YouTube Driving Video Growth in Africa, is Leading Application in Asia and Middle East
Waterloo, ON; October 25, 2016 – Sandvine, (TSX:SVC) a leading provider of intelligent broadband network solutions for fixed and mobile operators, today released its latest Global Internet Phenomena Report focusing on Africa, Asia-Pacific and the Middle East. The report is based on data from a selection of Sandvine’s 300-plus communications service provider (CSP) customers.
Sandvine’s Global Internet Phenomena Report: Africa, Asia-Pacific & the Middle East contain findings from both fixed and mobile networks, the highlights of which include:
- Video on mobile networks in Africa has doubled in the last year increasing from 8.6% to 18.1%
- YouTube continues to be top the mobile application in both Asia-Pacific and the Middle East, with Sandvine predicting the rapid growth of video in Africa will make it the top application in Africa within the next 18 months
- Filesharing still accounts for almost 30% of total traffic on fixed networks in Asia- Pacific, although it did experience a small decline over the figures observed last year. Last year, Sandvine predicted that Filesharing traffic share had peaked in the region
- Facebook properties (Facebook, Instagram, and WhatsApp) continue to account for over 20% of all traffic on mobile networks in the Middle East
- WAP Browsing, typically associated with feature phone use, has seen its traffic share cut in half in Africa over the past two years. This is indicative of increasing smartphone adoption in the region
“The rapid growth of video on mobile networks in Africa underscores the need for operators in the region to have solutions in place that allow them to measure, monetize, and optimize the Real-Time Entertainment traffic that subscribers value,” said Tom Donnelly, Sandvine’s COO, Sales and Global Services. “These strategies have been extremely successful for our customers in both Asia-Pacific and the Middle East, and has allowed them to provide their subscribers a high quality of experience when they are using the applications they care the most about.”
Check out Sandvine’s Internet Phenomena blog on a regular basis for the latest trends, predictions and phenomena impacting Internet usage around the world.
To learn more about Internet Trends in Africa and around the globe, visit Sandvine at AfricaCom in Cape Town, South Africa from November 15-17 at stand B3.
GLOBAL INTERNET PHENOMENA REPORT METHODOLOGY
Sandvine’s Global Internet Phenomena Reports are based on a representative cross-section of Sandvine’s data from a selection of Sandvine’s 250-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific. Data is gathered over a one-month period and is completely subscriber-anonymous. No identifiable information of any kind, including IP addresses are collected during the study. Sandvine’s network equipment analyzes data from an application utilization level and is not content aware.
Sandvine’s network policy control solutions add intelligence to fixed, mobile and converged communications service provider networks, to increase revenue, reduce network costs and improve subscriber quality of experience. Our networking solutions perform end-to-end policy control functions, including traffic classification, policy decision and enforcement. Deployed as virtualized network functions or on Sandvine’s purpose built hardware, the products provide actionable business insight, and the ability to deploy new consumer and business subscriber services, optimize and secure network traffic, and engage with subscribers.
Sandvine’s network policy control solutions are deployed in more than 300 networks in over 100 countries, serving hundreds of millions of data subscribers worldwide. www.sandvine.com.
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