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Dan Deeth
By Dan Deeth
April 6, 2011

Multiple use-cases underscore Telefónica’s commitment to innovation and quality

Waterloo, ON; April 6, 2011 – In a rapidly changing marketplace, characterized by new devices, a growing appetite for higher bandwidth and an improved quality of experience, Telefónica (NASDAQ:TEF) is keeping up through solutions from Sandvine, (TSX:SVC; AIM:SAND) a leading provider of intelligent broadband network solutions for fixed and mobile operators.

Sandvine’s network policy control solutions provide Telefónica with detailed visibility and reporting of network usage across the company’s global footprint in over twenty countries.  The solution collects data from the operator’s network, using the Sandvine Policy Traffic Switch (PTS) platform, then organizes and displays it intelligently for executive management analysis.  This technique helps Telefónica to both make business decisions based on a vast amount of actionable information and enforce actions to launch new programs and policies within the network.

“As a global company, Telefónica’s network insight and business intelligence is key to understanding how we can better serve our vast subscriber base worldwide,” said Vicente San Miguel, CTO, Telefónica Corporate.  “Working with Sandvine since 2008 has brought us closer to understanding and acting on the needs of our customers, while improving revenue opportunities and the cost-effectiveness of our network.” 

In one use-case, Telefónica’s UK subsidiary, O2, is helping reduce consumer bill shock, in compliance with the new European Union Data Roaming regulation, using Sandvine’s Quota Management solution.  Bill shock is a negative reaction to unexpected charges on mobile phone bills and can be mitigated by Internet Service Provider (ISP) efforts to educate and inform customers.  In Telefónica’s case, Sandvine’s solution monitors subscriber roaming usage in real-time and proactively keeps subscribers informed of their usage through automated messaging that notifies subscribers when they are nearing and surpassing their quota.

At another subsidiary, Telefónica recently introduced a menu of tiered pricing plans that accommodate subscribers’ personalized network usage patterns and budgets. These plans were designed with the help of Sandvine’s Business Intelligence solutions and are enforced in the network by Sandvine’s Usage Management product.  Under this model, subscribers can choose from plans that range from a basic email or social networking plan, to more comprehensive plans that also cover real-time entertainment usage. 

Telefónica is also helping to protect their global consumers, through the implementation and adoption of measures to combat child pornography through Sandvine’s URL Access Control product.   Many governments, regulators, and public advocacy groups are increasingly looking to ISPs to prevent users from inadvertently, or deliberately, accessing questionable Internet sites.  In this use-case, Sandvine’s URL Access Control leverages the PTS traffic identification capabilities to restrict access to specific websites with minimum impact on both the subscriber and the service provider.

“Telefónica’s focus on consumer quality of experience is key to their success,” said Dave Caputo, President and CEO, Sandvine.  “Sandvine works closely with our customers to help them manage network demands and trends and identify opportunities to create and optimize new services. Our unmatched breadth of policy solutions, as illustrated by our numerous and varied Telefónica deployments, is a key competitive differentiator and one important driver of our future success.”


Sandvine’s network policy control solutions focus on protecting and improving the quality of experience on the Internet. Our award-winning network policy control equipment and software helps DSL, FTTx, cable, fixed wireless and mobile operators better understand network traffic, manage network congestion, create new services and revenues, mitigate traffic that is malicious or undesirable to subscribers, deliver QoS-prioritized multimedia services and increase subscriber satisfaction. With over 200 service provider customers in more than 80 countries serving hundreds of millions of broadband and mobile data subscribers, Sandvine is enhancing the Internet experience worldwide. For more information, please visit


Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses with broadband as the key tool for the development of both. The company has a customer base of more than 287 million customers around the world. Telefónica has a strong presence in Europe and Latin America, where the company focuses an important part of its growth strategy. Telefónica is a 100% listed company, with more than 1.5 million direct shareholders.  For more information, please visit: www.Telefó