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Dan Deeth
By Dan Deeth
June 18, 2014

SMART’s PowerApp offers short-term access to highly-valued applications – anywhere!

Waterloo, ON; June 18, 2014 – Sandvine (TSX: SVC), a leading provider of intelligent broadband network solutions for fixed and mobile operators today, announced that Smart Communications is using Sandvine’s Network Policy Control solutions to support PowerApp – the world’s first mobile Internet store – which allows users to purchase “bite-sized”, application-specific, mobile service plans to fit their particular preferences and needs.

PowerApp, developed by Smart Communications’ technology partner, Chikka Philippines, communicates with the data network to enable applications to dispense mobile data on demand, at precise speeds and bandwidths for highly valued services. Integrated with Sandvine’s Usage Management solution, PowerApp offers users service plans, such as Email, Chat, Photo and Social packages, in 15-minute, 3-hour or per-day unlimited access, depending on the particular application and plan, for an incredibly low fixed price. The packages provide “always-on” access to top apps anywhere, without the need for a Wi-Fi connection.

“In the Philippines, nearly 95% of subscribers are on pre-paid or pay-as-you-go plans. PowerApp represents an affordable model that makes sustainable economic sense for consumers and for telcos, which are able to distribute data more efficiently and profitably across all customer segments,” said Michele Curran, Data and International Services Head at Smart Communications. “With the perspective of emerging markets, Chikka together with Sandvine helped rationalize the mobile data business for Smart Communications, and together we are helping lead the worldwide race to connect the unconnected.”

PowerApp was launched in December 2013 and already millions of Smart subscribers have adopted plans.

“Sandvine’s Usage Management solution enabled us to create innovative service plans that are highly-valued by our customers, so they can keep posting, liking and tweeting everywhere they go, making the experience truly mobile,” added Curran.

“To meet the needs of this emerging market segment, Smart Communications needed to quickly create new, innovative, app-like mobile data plans that offered access to highly-valued applications in affordable, bite-sized increments,” said Tom Donnelly, co-founder and COO, Sales and Global Services. “Sandvine’s Usage Management product offers the flexibility, ease-of-deployment and time-to-market advantages that rigid incumbent solutions, which rely heavily on custom professional services, could never deliver.”

For more information about PowerApp, click here.

To view the Smart Communications success story, click here.

ABOUT SMART COMMUNICATIONS INC.

Smart Communications, Inc. (Smart) is the Philippines' leading wireless services provider with 55.4 million subscribers on its GSM network as of end-March 2014. Smart has built a reputation for innovation, having introduced world-first wireless offerings such as Smart Money, Smart Load, Smart Padala, and the Netphone. Smart offers 3G, HSPA+, and LTE services, while its satellite service Smart Link provides communications to the global maritime industry. Smart Broadband, Inc., a wholly-owned subsidiary, offers a wireless broadband service, Smart Broadband, with 2 million subscribers as of end-March 2014.

Smart is a wholly owned subsidiary of the Philippines' leading telecommunications carrier, the Philippine Long Distance Telephone Company. For more information, visit http://www.smart.com.ph/.

ABOUT SANDVINE

Sandvine’s network policy control solutions add intelligence to fixed, mobile and converged communications service provider networks to enable services that can increase revenue and reduce network costs. Powered by Sandvine’s Policy Engine and SandScript policy language, Sandvine’s networking equipment performs end-to-end policy control functions including traffic classification, and policy decision and enforcement across the data, control and business planes. Sandvine’s products provide actionable business insight, the ability to deploy new subscriber services and tools to optimize traffic while enhancing subscriber Internet quality of experience.

Sandvine’s network policy control solutions are deployed in more than 250 networks in over 90 countries, serving hundreds of millions of data subscribers worldwide, www.sandvine.com.

MEDIA CONTACT
Dan Deeth
Sandvine
+1 519 880 2232
ddeeth@sandvine.com