Sandvine Report: Netflix And Apple Music Making International Gains
Netflix up in Europe and growing rapidly in new markets. Apple Music surpasses Spotify in ANZ.
Waterloo, ON; September 17, 2015 – Sandvine, (TSX:SVC) a leading provider of intelligent broadband network solutions for fixed and mobile operators, today released its latest Global Internet Phenomena Report focusing on Asia-Pacific and Europe. The report is based on data from a selection of Sandvine’s 250-plus communications service provider (CSP) customers.
Sandvine’s Global Internet Phenomena Report: Asia-Pacific & Europe contains findings from both fixed and mobile networks, the highlights of which include:
- Netflix is making gains in the new European markets they entered late last year, with the service now accounting for almost 10% of peak downstream traffic in Austria and France
- Apple Music, bolstered by a three month free trial, has surpassed Spotify as the leading music streaming service on mobile networks in Australia and New Zealand
- YouTube is the top mobile application in both Europe and Asia-Pacific, making it the global leader in mobile traffic
- Online gaming continues to drive traffic on fixed networks with Twitch and Steam now top-10 applications for the first time in Europe and Asia-Pacific respectively
- A prediction that Filesharing traffic share has peaked in Asia-Pacific and will begin to see significant declines as more over-the-top (OTT) video services expand to the region
- On a European airline, the three most popular applications by bandwidth are Facebook, general Web Browsing, and Apple’s iMessage
“The impact that Netflix’s and Apple’s expansion has had on networks in Europe and Asia should attract the attention of operators around the globe,” said Dave Caputo, CEO, Sandvine. “With Netflix announcing their intention to expand to over 200 countries by the end of 2016 and Apple’s Music service gaining popularity, every operator will have to think about how to deal with the increased demand these services will place on their network, and the types of service plans that would best suit subscribers’ needs.”
For 2015, Sandvine has changed the structure of the Global Internet Phenomena Reports in order to provide more granular detail on Internet usage around the world. Sandvine will issue three publications of the report, each focusing on distinct regions, allowing for a deeper exploration of the unique traits of markets across the globe. The third report scheduled to be issued later this fall will examine North America, Africa, and the Middle East.
Check out Sandvine’s Internet Phenomena blog on a regular basis for the latest trends, predictions and phenomena impacting Internet usage around the world.
GLOBAL INTERNET PHENOMENA REPORT METHODOLOGY
Sandvine’s Global Internet Phenomena Reports are based on a representative cross-section of Sandvine’s data from a selection of Sandvine’s 250-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific. Data is gathered over a one-month period and is completely subscriber-anonymous. No identifiable information of any kind, including IP addresses are collected during the study. Sandvine’s network equipment analyzes data from an application utilization level and is not content aware.
Sandvine’s network policy control solutions add intelligence to fixed, mobile and converged communications service provider networks to enable services that can increase revenue and reduce network costs. Powered by Sandvine’s Policy Engine and SandScript policy language, Sandvine’s networking equipment performs end-to-end policy control functions including traffic classification, and policy decision and enforcement across the data, control and business planes. Sandvine’s products provide actionable business insight, the ability to deploy new subscriber services and tools to optimize traffic while enhancing subscriber Internet quality of experience.
Sandvine’s network policy control solutions are deployed in more than 250 networks in over 90 countries, serving hundreds of millions of data subscribers worldwide, www.sandvine.com.
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Certain statements in this release which are not historical facts constitute forward-looking statements or forward-looking information within the meaning of applicable securities laws ("forward-looking statements") and are made pursuant to the “safe harbour” provisions of such laws. Statements related to the scope of deployment of Sandvine’s products by a specific customer, the potential revenue opportunity with any particular customer or in any market segment, the benefits of Sandvine’s products and services to be realized by customers, Sandvine’s market position, future opportunities, product development plans and demand for Sandvine’s products and services are forward looking statements, as are any statements relating to future events, conditions or circumstances. Readers are cautioned not to place undue reliance upon any such forward-looking statements. Such forward-looking statements involve both known and unknown risks and uncertainties that may cause the actual results, performance or achievements of Sandvine to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements. These risks and uncertainties include, without limitation, changes in internal deployment strategies or plans by specific customers; the growth of broadband internet usage and levels of capital spending on broadband network management systems; the timing of orders and manufacturing lead times; changes in customer order patterns or customer mix; insufficient, excess or obsolete inventory; increased competition in the broadband network equipment industry; dependence on the timely development and market acceptance of new product offerings and standards; rapid technological and market change; manufacturing and sourcing risks including dependence on key suppliers and key technologies; dependence upon indirect channel sales and resellers; factors such as business and economic conditions and growth trends in the broadband network equipment industry and in various geographic regions; global economic conditions and uncertainties in the geopolitical environment including the impact of regulation related to the internet and the delivery of internet services. Forward-looking statements are based on management’s current plans, estimates, projections, beliefs and opinions, and Sandvine does not undertake any obligation to update forward-looking statements should assumptions related to these plans, estimates, projections, beliefs and opinions change, except to the extent required by applicable law.