Econet Wireless’s Innovative WhatsApp Service Plans Transform Network Usage
Revolutionary WhatsApp bundles experience high-adoption rates and offer subscribers opportunity to access Internet on mobile devices for first time
Waterloo, ON; May 13, 2014 – Sandvine (TSX: SVC), a leading provider of intelligent broadband and network solutions for fixed and mobile operators, today announced the overwhelming success of Econet Wireless’s innovative service plans and how they are transforming network usage in the region.
Recognizing the opportunity for service plans that aligned with subscriber behaviors and trends, Econet Wireless developed and launched an unlimited WhatsApp bundle, using Sandvine’s Usage Management solution implemented with Sandvine’s local partnerThree6Five Technologies. The WhatsApp bundles include varying plans – 30 cents daily, 95 cents per week and $3 a month – to offer bite-sized Internet plans priced to meet the needs of the market demographic.
“Sandvine’s leading business intelligence and service innovation capabilities enable us to better understand emerging trends on our network and act quickly to rapidly introduce new, innovative services that are highly-valued by our customers and that give us a competitive edge in our market,” said Leon de Fleuriot, General Manager: Products and Services.
Since February 2014, the Unlimited WhatsApp bundle has experienced tremendous adoption by Econet subscribers, WhatsApp now accounts for more than 23% of network activity. Econet’s Unlimited WhatsApp bundle allows subscribers to share photos, videos, voice notes, locations, files and attachments on the popular real-time communications application, as often as they want for a fixed price per month, week or even per day.
“Many subscribers are using first generation smartphones and Talk and Text plans. This bundle has opened up an opportunity for Econet to launch service plans that incentivize subscribers to move to data-driven services that are affordable to users and profitable to the network,” said Don Bowman, CTO, Sandvine.
While other operators are talking about what to do in the future and what their platforms can support, Econet is using Sandvine solutions to seize opportunities and maintain their position as market-leader. The launch of Econet’s WhatsApp bundle complements the recently launched Facebook service plan, also experiencing high-adoption.
ABOUT ECONET WIRELESS ZIMBABWE
Econet Wireless Zimbabwe, the largest subsidiary of Econet Group is Zimbabwe's largest provider of telecommunications services, providing solutions in mobile and fixed wireless telephony, public payphones, internet access and payment solutions. Econet launched its network on the 10th of July 1998 and listed on 17th September 1998. It is one of the largest companies on the Zimbabwe Stock Exchange in terms of market capitalization. Econet Wireless Zimbabwe currently serves over 8.7 million subscribers on its network.
Sandvine’s network policy control solutions add intelligence to fixed, mobile and converged communications service provider networks to enable services that can increase revenue and reduce network costs. Powered by Sandvine’s Policy Engine and SandScript policy language, Sandvine’s networking equipment performs end-to-end policy control functions including traffic classification, and policy decision and enforcement across the data, control and business planes. Sandvine’s products provide actionable business insight, the ability to deploy new subscriber services and tools to optimize traffic while enhancing subscriber Internet quality of experience.
Sandvine’s network policy control solutions are deployed in more than 250 networks in over 90 countries, serving hundreds of millions of data subscribers worldwide, www.sandvine.com.
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