Sandvine’s Device Insights Dashboard Reveals That iPhone Users Love iTunes More Than Samsung Users Love Google Play
Network Analytics Gets Mobile Device Data Out of the Network and Into the Boardroom
Waterloo, ON; February 11, 2014 – Sandvine, (TSX:SVC) a leading provider of intelligent broadband network solutions for fixed and mobile operators, today announced the launch of the Device Insights Dashboard. Included with all Sandvine’s Network Analytics product deployments, the Device Insights Dashboard enables Communications Service Providers (CSPs) to gain critical insight into how devices are being used across the network to increase subscriber segementation and drive service innovation.
On one US regional carrier with an LTE network, the Sandvine’s Device Insights Dashboard revealed that:
- iPhone 5S users consume 63% more data from the iTunes Store than Samsung Galaxy S4 users do from Google Play
- Subscribers with flagship phones from Apple, HTC, and Samsung have an average monthly usage within 10% of each other
- Tablets account for less than 1% of daily network traffic
Sandvine’s Device Insights Dashboard provides mobile CSPs with instant device categorization using IMEI-based information as registered with the GSM Association (GSMA). Operators can quickly compare and contrast trends between individual devices or compare performance metrics between specific device categories (e.g. High-end smartphones or tablets).
Digging even deeper with Network Analytics, CSPs can explore top traffic categories or individual application usage by device category, manufacturer, operating system, or radio type. This granular visibility allows CSPs to better understand how usage patterns can vary widely between devices and leverage that information to increase the accuracy of subscriber segmentation and identify potential third- party partnership or promotional opportunities.
“The information that the Device Insights Dashboard makes available is something service providers around the globe are clamoring for,” said Tom Donnelly, COO, Sales and Global Services, Sandvine. “Not only will operators be able to use the data to improve overall experience by better understanding how subscribers are currently using their devices, but they will also be able to leverage that information to generate new sources of revenue.”
Data from Network Analytics is presented using powerful, interactive trend and bar charts that can be exported as a .PNG or .CSV file, while an open API offers the flexibility of integrating data with third-party business intelligence systems.
To see a demonstration of the Device Insights Dashboard, visit us at Mobile World Congress, Barcelona, booth #5E11.
Sandvine’s network policy control solutions add intelligence to fixed, mobile and converged communications service provider networks to enable services that can increase revenue and reduce network costs. Powered by Sandvine’s Policy Engine and SandScript policy language, Sandvine’s networking equipment performs end-to-end policy control functions including traffic classification, and policy decision and enforcement across the data, control and business planes. Sandvine’s products provide actionable business insight, the ability to deploy new subscriber services and tools to optimize traffic while enhancing subscriber Internet quality of experience.
Sandvine’s network policy control solutions are deployed in more than 250 networks in over 90 countries, serving hundreds of millions of data subscribers worldwide, www.sandvine.com.
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