Sandvine OutReach Opens a Communication Channel With Subscribers
Waterloo, ON; October 1 2014 – Sandvine (TSX: SVC), a leading provider of intelligent network policy control solutions for fixed, mobile, and converged operators, today announced the latest version of Sandvine OutReach, a subscriber communications and interaction product.
Communications service providers (CSPs) have long sought ways to communicate directly with subscribers without negatively impacting their online experience. Sandvine OutReach provides operators with a powerful set of subscriber-friendly, device-agnostic tools to interact with subscribers to satisfy a range of use cases, including:
- Usage Information: Keep subscribers informed about remaining or consumed quota or time in order to help avoid bill shock
- Promotions: Offer new products or short-term promotions to subscribers
- Brand Awareness: Make subscribers aware of the network provider for Wi-Fi hotspots and sponsored connectivity
- Alerts: Contact subscribers infected with malicious software
- Compliance: Address regulatory notification requirements (e.g., extreme weather alerts, amber alerts, etc.)
Sandvine OutReach is fully integrated with Sandvine’s Traffic Management, Usage Management, and Network Security products allowing alerts to be defined in SandScript, Sandvine’s event-driven policy definition language, and then triggered in real-time.
Unlike competing solutions that can only redirect users to a captive portal, Sandvine OutReach enables operators to interact directly with their subscribers through unobtrusive in-browser notifications or by triggering one-way notifications via SMS, USSD, or email. This interaction is achieved without inspecting or modifying the original content requested by subscribers.
“Operators need to effectively communicate with subscribers regardless of the device and application they are using. Sandvine OutReach provides operators with the ability to connect with subscribers on any device that has a web browser or that can receive a text message, and does so in a way that does not interfere with their current activities.” said Tom Donnelly, co-founder and COO, Sales and Global Services.
Sandvine’s network policy control solutions add intelligence to fixed, mobile and converged communications service provider networks to enable services that can increase revenue and reduce network costs. Powered by Sandvine’s Policy Engine and SandScript policy language, Sandvine’s networking equipment performs end-to-end policy control functions including traffic classification, and policy decision and enforcement across the data, control and business planes. Sandvine’s products provide actionable business insight, the ability to deploy new subscriber services and tools to optimize traffic while enhancing subscriber Internet quality of experience.
Sandvine’s network policy control solutions are deployed in more than 250 networks in over 90 countries, serving hundreds of millions of data subscribers worldwide, www.sandvine.com.
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