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Sandvine CTO: Netflix Traffic Share Has Peaked

Increased competition from Hulu, Amazon Prime and MSO-branded streaming services

Boston, MA; May 23, 2012 –During a CIO panel discussion on business intelligence yesterday at The Cable Show, Sandvine’s chief technology officer, Don Bowman asserted Netflix has hit its peak and other video services are gaining traction.  As documented in Sandvine’s Global Internet Phenomena report, Bowman revealed that Netflix represents 33% of peak downstream traffic on US cable networks but projects a declining percentage as early as next year.

“The market for online video was realized through the success of Netflix.  Service providers and content providers like HBO GO are moving quickly to regain some of the real-time streaming share with their own services,” said Don Bowman, CTO Sandvine.  “Business intelligence is a critical element in staying ahead of the curve.  The drive for thorough analytics that gauge the application make-up of cable networks has never been more important. Service providers want an accurate network view today so they can make strategic decisions for tomorrow.”

As part of its business intelligence offerings, Sandvine’s Network Analytics product provides a series of organized dashboards including a Real-Time Entertainment Dashboard that can provide quality metrics on streaming video such as duration, display characteristics and transport quality.

“One of the most pressing issues for CSPs is how to manage over-the-top (OTT) video, and business intelligence helps address that need,” said Jeff Cotrupe, Global Program Director, ACEM and OSSCS, Stratecast | Frost & Sullivan. “Stratecast cannot recommend more strongly that the time is now for business intelligence and Sandvine offers viable answers to the question of how.”

To learn more about Sandvine and its products, visit the CableNET booth at The Cable Show and to catch more of the CIO debate and Don Bowman visit Keeping Tabs: Measurement and Benchmarking IPv6  panel produced with Comcast Cable and Time Warner Cable.

ABOUT SANDVINE

Sandvine’s network policy control solutions focus on protecting and improving the quality of experience on the Internet. Our award-winning network policy control equipment and software helps fixed and wireless and mobile operators better understand network traffic, manage network congestion, create new services and revenues, mitigate traffic that is malicious or undesirable to subscribers, deliver QoS-prioritized multimedia services and increase subscriber satisfaction. With over 200 service provider customers in over 85 countries, serving hundreds of millions of broadband and mobile data subscribers, Sandvine is enhancing the Internet experience worldwide. For more information, please visit: www.sandvine.com.

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FORWARD-LOOKING STATEMENTS

Certain statements in this release which are not historical facts constitute forward-looking statements or forward-looking information within the meaning of applicable securities laws ("forward-looking statements") and are made pursuant to the “safe harbour” provisions of such laws. Forward-looking statements include any statement relating to future events, conditions or circumstances and the use of terms such as “anticipated”, “expected”, “projected”, “targeting”, “estimate” and similar terms are intended to assist in identification of these forward-looking statements. Readers are cautioned not to place undue reliance upon any such forward-looking statements. Such forward-looking statements are not promises or guarantees of future performance and involve both known and unknown risks and uncertainties that may cause the actual results, performance or achievements of Sandvine to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements.   These risks and uncertainties include, without limitation, factors such as business and economic conditions and growth trends in the broadband network equipment industry and in various geographic regions; global economic conditions and uncertainties in the geopolitical environment including the impact of regulation related to the internet; the impact of foreign currency fluctuations; overall information technology spending; the growth of broadband internet usage and levels of capital spending on broadband network management systems; the timing of orders and manufacturing lead times; changes in customer order patterns or customer mix; insufficient, excess or obsolete inventory; increased competition in the broadband network equipment industry; dependence on the timely development and market acceptance of new product offerings and standards; rapid technological and market change; manufacturing and sourcing risks including dependence on key suppliers and key technologies; product defects and returns; dependence upon indirect channel sales and resellers;  litigation involving patents, intellectual property, antitrust, shareholder and other matters; the ability to recruit and retain key personnel and the ability to manage financial risk. Forward-looking statements are based on management’s current plans, estimates, projections, beliefs and opinions, and Sandvine does not undertake any obligation to update forward-looking statements should assumptions related to these plans, estimates, projections, beliefs and opinions change.

UPDATED : 2013-07-04 11:28:10