ISPs Garner Competitive Advantage Through Evolving Use of Network Policy Control
Use-Cases Emphasize Service Provider and Subscriber Benefits
Waterloo, ON; May 5, 2011 – Sandvine, (TSX:SVC; AIM:SAND) a leading provider of intelligent broadband network solutions for fixed and mobile operators, is helping its customers gain competitive advantages by tapping into the powerful benefits of its market-leading network policy control solutions.
Sandvine’s network policy control technology is often initially deployed by service providers including GCI, (NASDAQ: GNCMA) an Alaska-based company providing voice, video, data and wireless communication services, to detect network conditions that trigger policies within their fixed networks to manage traffic congestion, improve connectivity and enhance subscribers’ Internet experience.
Due to increased data usage on mobile devices, network policy control is now also being adopted by wireless carriers more and more in order to manage peak-time network traffic and allow all users to gain fair access to the Internet. In addition, wireless network operators, like Thumb Cellular and Carolina West Wireless, are evolving the uses of network policy control in other innovative ways for the introduction of service packages to increase subscriber satisfaction and improve network profitability.
Thumb Cellular, a Michigan-based rural cellular provider, is using Sandvine for the deployment of bandwidth-based service tiers, which allows them to provide 3G data services with a high degree of customer satisfaction. Thumb is also deploying Fairshare Traffic Management to ensure quality Internet access for their subscribers at all times of the day.
Carolina West Wireless, a North Carolina-based ISP that offers data and mobile services, is using Sandvine’s network policy control solutions’ device awareness capabilities to detect tethered devices. Device awareness offers visibility into which devices are on the network, what applications are driving their usage, what impact they are having on network resources and at what times of the day. Tethering enables mobile users to go online from their laptop, by using a mobile smart phone as a modem. The use case drives up data consumption, which can create bill shock for the user and network congestion problems for the operator. Upon tethering detection, subscribers are prompted to opt-in to a service tier which matches their usage behavior.
“Tethering incurs unpredicted data traffic costs, but through the ability to identify tethered devices, we can offer a tiered service package that caters to this need while recouping some of our costs,” said Slayton Stewart, CEO, Carolina West Wireless. “Our ability to offer subscribers more competitive and innovative usage-based service tiers by utilizing subscriber and application awareness, gives subscribers more choice and control, while increasing their quality of experience.”
“In today’s dynamic broadband industry, Sandvine is proud to be able to meet the evolving needs of GCI, Thumb Cellular, and Carolina West Wireless with our flexible network policy control solutions,” said Dave Caputo, President and CEO, Sandvine. “In working with all ISPs, our goal is to help defer CapEx, reduce OpEx and increase revenue through the introduction of new service offerings such as tethering detection and tiered billing services, while continuing to maintain a high-quality subscriber Internet experience.”
ABOUT CAROLINA WEST WIRELESS
Headquartered in Wilkesboro, North Carolina, CWW was formed in 1991 and is owned by a partnership consisting of Skyline Telephone, Surry Telephone and Wilkes Telephone. CWW provides its customers with innovative technology including data and mobile services, the latest wireless equipment and competitive wireless plans that provide nationwide coverage. Detailed information about CWW is available at www.carolinawest.com.
GCI (NASDAQ: GNCMA) is an Alaska-based company providing voice, video, data and wireless communication services to residential, commercial and government customers. Founded in 1979, GCI introduced long-distance competition to Alaska and has since grown to be one of the nation’s premier integrated telecommunication providers. The company employs more than 1,600 Alaskans and has revenues of $650 million. GCI has a 45 percent share of the state’s long-distance market, and is the state’s largest provider of internet services with cable modem, wireless and dedicated access. Its cable television services pass 84 percent of the state’s households with 62 percent penetration. Digital cable and cable modem service is available to 99 percent of its subscribers. The company offers facilities-based local telephone services in 22 cities throughout Alaska and has earned a 36 percent statewide market share. GCI’s services are connected through company-owned fiber optic, satellite and metropolitan area network facilities to the Lower 48 states. This broadband platform is the only one of its kind in Alaska and allows the company to provide customized services to the Alaska market. More information about GCI can be found at www.gci.com.
ABOUT THUMB CELLULAR
Thumb Cellular is a subsidiary of Agri-Valley Communications which has a long and rich history of meeting the telecommunications needs of the rural communities it serves. Agri-Valley Communications is a locally- and family-owned business which is parent to Thumb Cellular, Agri-Valley Broadband, Agri-Valley Services and Pigeon Telephone Company, an independent local exchange carrier.
Sandvine’s network policy control solutions focus on protecting and improving the quality of experience on the Internet. Our award-winning network policy control equipment and software helps DSL, FTTx, cable, fixed wireless and mobile operators better understand network traffic, manage network congestion, create new services and revenues, mitigate traffic that is malicious or undesirable to subscribers, deliver QoS-prioritized multimedia services and increase subscriber satisfaction. With over 220 service provider customers in more than 85 countries serving hundreds of millions of broadband and mobile data subscribers, Sandvine is enhancing the Internet experience worldwide. For more information, please visit www.sandvine.com
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INVESTOR RELATIONS CONTACT
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Certain statements in this release constitute forward-looking statements or forward-looking information within the meaning of applicable securities laws and are made pursuant to the “safe harbor” provisions of such laws. Statements related to potential benefits of, and demand for, Sandvine’s products are forward-looking statements which are subject to certain assumptions, risks and uncertainties. These risks and uncertainties include such factors as the risks and uncertainties of projecting market growth and adoption rates, difficulties in defining markets and market segments that are still evolving, rapid technological changes, changes in customer architecture and equipment deployment requirements, the introduction of competing technologies, the risks and uncertainties of new product introductions and other similar factors that may cause the actual results, performance or achievements of Sandvine to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements. Readers are cautioned not to place undue reliance on such statements. Sandvine assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.