Sandvine, a global leader in active network intelligence, announced that Samir Marwaha has joined as the Chief Marketing Officer

Sandvine, which was recently bought by Procera’s owners but still trades as Sandvine, has hired an industry veteran from a third company as its new CMO. 

Sandvine, a global leader in active network intelligence, announced that Samir Marwaha has joined as the Chief Marketing Officer

Former Netscout exec to lead new look Sandvine marketing teamRead More

Sandvine appointed Samir Marwaha as Chief Marketing Officer

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Sandvine Taps Former Netscout Executive as CMO

Newly combined Sandvine to focus on AI, closed-loop network automation

“Telecoms are seeing content is king,” said Dan Geiger, Sr. Dir - Solutions Marketing at Procera Networks as we discussed in an in-person interview how his company is helping global carriers. You might recall a year ago we told you the company helps shape even encrypted traffic. Dan reinforced that the company’s solutions see the device layer, cell phones, cell towers and the core network while being able to differentiate various types of traffic.

Network virtualization is prevention rather than the cure. Getting access to both – and taking a tangible step towards alleviating QoE challenges for good – depends on having visibility into what’s happening on the network at any given time, which is a whole different ballgame in a virtualized environment.

California-based Procera Networks completed its acquisition of Canadian network policy control company Sandvine.