House of Money, The Crown or Stranger Things – only at Netflix. The Marvelous Mrs. Maisel or Tom Clancy's Jack Ryan however, are exclusive content from Amazon Prime Video. Game of Thrones and Chernobyl, on the other hand, can only be seen on Sky. Apple TV + advertises exclusively with The Morning Show and The Handmaid's Tale can only be found on the telecom offer Magenta TV.
- Online file sharing is being used more again – an indication of more illegal serial and movie downloads.
- Users bother the variety of streaming providers and the exclusivity of the content, for each of which a separate subscription is needed.
- With music streaming, on the other hand, you get almost the same performance from different providers.
- More articles from Business Insider can be found here.
It quickly becomes clear - as pleasant as the streaming of series on tablet, smartphone or TV is – whoever wants to see all the award-winning productions needs numerous subscriptions. That can quickly be expensive, even if prices around ten euros initially may sound cheap.
Meanwhile, the variety – or the chaos, depending on the perspective – responsible, that a seemingly solved problem of Netflix and Co. is celebrating a comeback: illegal downloads. As an analysis from the network company Sandvine shows, the many exclusive contents of the streaming providers ensure that the file-sharing platform Bittorrent in the US is once again on the rise.
Netflix, Amazon and Co.: users want to spend a maximum of 23 euros a month
But in the EMEA region – Europe, the Middle East and Africa – file sharing is again becoming increasingly significant. According to the Sandvine study, 5.3 percent of total download traffic is accounted for by the bittorrent exchange. This puts her in fourth place ahead of Amazon Prime Video. Last year Bittorrent was not yet in the top ten. With upload traffic in the region, Bittorrent is now even in the first rank – with 44,2 per cent of the streaming traffic. In the past year, the value was still at a surprisingly high 31 percent.
Read also: Netflix plans for 2020 these 27 series
In the exchange also illegal series with copyright protection are shared. "For corporations, this is a big challenge, because many customers are not ready for each provider to complete their own subscription," says Christoph Freier of the Society for Consumer Research (GFK) to Business Insider. In a study reported by the "Spiegel" recently, market researchers have found that Germans want to spend a maximum of €23 a month on subscriptions.
Accordingly in this country, 22.1 million people use streaming services such as Netflix, Amazon Prime and Co. In the third quarter of this year, the average viewing time was around 33 minutes per day. But more offers do not mean more competition for the streaming providers – because not every provider has the same series on offer. "In addition, the urge for strong exclusive content will increase to get users on their own platform," said Freier.
In addition to Netflix and Co., more and more competitors are entering the market
Numerous providers are already bickering over paying customers, including Netflix, Amazon, Sky, Magenta TV, and TV Now or Joyn Plus. This trend will continue. "The platform from Apple is already available, Disney will follow in the coming year and some series studios from the US will also start their own offers," said Freier.
Read also: Netflix competitor Disney Plus has a German launch date
But more providers do not solve the problem, but only reinforce it. Many customers do not want to subscribe if they are only interested in an exclusive series. Thus, illegal downloads of series are increasing again. It was thought that the problem was solved by the regulation and introduction of streaming services. This works better in the music industry. There, it almost does not matter if you subscribe to Apple Music or Spotify, because the content is identical to a very high percentage.
A platform for all providers will be "not in the foreseeable future"
"Such a platform, on which all series of different providers come in, will not be there in the foreseeable future", Christoph Freier of the GFK expects. The need of providers to pull the customers to their own platform is too strong. "Among other things, Telekom offers with Magenta TV Although a platform through which customers can also see Netflix or Amazon Prime Video on the TV, but only if they also have a subscription," said the expert.
The readiness to complete one thing sinks everywhere and the use of file sharing is increasing again. "The offerings of the streaming providers are very attractive for the price and the offered service, which is why it is incomprehensible that users prefer to look for illegal ways," said Freier.
Source: EN24 News