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VivaCell-MTS

VivaCell-MTS is the leading telecommunications provider in Armenia, who have a focus on developing state-of-the-art solutions for their subscribers.

The Challenge

VivaCell-MTS wanted to provide subscribers with innovative and high quality subscriber services that would allow them to further differentiate themselves in the marketplace.

The Solution

VivaCell-MTS is Armenia’s leading telecommunications operator and has been using Sandvine’s business intelligence, subscriber services, and traffic optimization solutions since 2009 to help them achieve their commitment of providing innovative and quality services to all subscribers in Armenia. One innovative subscriber service enabled by Sandvine involves the zero-rating of Skype on select service plans for users of USB dongles. On these service plans, Skype usage does not count against a subscriber's monthly usage quota, ensuring they can always be in touch with friends and family. Subscribers on other service plans can also purchase the unlimited Skype feature as a bolt-on for a monthly fee.

VivaCell-MTS has also leveraged Sandvine to help prevent their postpaid subscribers from experiencing bill shock. This is accomplished on select service plans by zero-rating all traffic between 2:00am and 8:00am, when there is typically idle network capacity. This zero-rating allows subscribers to freely use non-interactive bandwidth intensive applications, such as backup or filesharing, without having to worry about that traffic causing them to exceed their monthly usage quota.

In addition to launching innovative subscriber services, VivaCell-MTS is also using Sandvine’s TCP Accelerator to improve the overall network experience for their subscribers on all service plans. When first installed on the 3G network, Sandvine’s TCP Accelerator decreased the delivery time of TCP transfers greater than 5MB, which is representative of many modern web pages by up to 51%, while also providing VivaCell-MTS with an additional 12% of radio upstream capacity and 5% of Internet downstream capacity thanks to reduced TCP retransmissions.

Success Story: VivaCell-MTS Optimizes Subscriber Traffic

VivaCell-MTS relies on Sandvine to execute a comprehensive traffic optimization strategy. This approach—which optimizes TCP performance and precisely manages congestion—improves network performance and ensures a great subscriber quality of experience (QoE).

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Success Story: VivaCell-MTS Offers a Zero-Rated Perk

VivaCell-MTS has been using Sandvine’s subscriber services solutions since 2009 to help them achieve their commitment to provide innovative and quality services to Armenia’s subscribers.

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Success Story: VivaCell-MTS Offers Free Calls to Friends and Family

VivaCell-MTS trusts the Sandvine platform to power zero-rated data services while preventing fraud and abuse.

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Location
Armenia
Access Technologies
2G, 3G, LTE
Services
VivaCell-MTS is the leading telecommunications provider in Armenia, who have a focus on developing state-of-the-art solutions for their subscribers.

"Sandvine has an end-to-end network policy solution that helps us quickly recognize opportunities for new subscriber services, rapidly deploy them, and then improve the quality of experience for all subscribers."

Thomas Mazejian
Information Systems Manager
VivaCell-MTS



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UPDATED : 2017-05-19 14:10:22