Established in 1994, Bakcell is the first and leading mobile Internet provider in Azerbaijan. With their LTE-Advanced and 3G networks, Bakcell provides mobile data coverage to more than 99% of Azerbaijan’s population.
Bakcell's vision is to "be the first choice Telecommunications Company for the people and businesses of Azerbaijan." As such, they have made large investments in state-of-the-art telecommunications technology in an effort to provide the highest quality of services for their subscribers.
Bakcell wanted to offer differentiated services, like the ability to launch plans that allow shared data across multiple individuals or devices, so subscribers can choose exactly how they want to divide up the data. They also wanted to stand out from their competition and attract new customers by creating innovative zero-rated offerings for popular applications.
To complement these services, Bakcell wanted to empower subscribers to manage every aspect of their plans, like reviewing current SMS, data, and voice usage, and to purchase top-ups.
These offers enhance the data connectivity options for subscribers in Azerbaijan, and are enabled by a combination of Sandvine’s business intelligence, subscriber services, and subscriber engagement solutions. Bakcell has deployed both the PTS 24700 and the PTS Virtual Series running on commercial-off-the-shelf (COTS) hardware. Sandvine is unique in its ability to have both its traditional, proprietary hardware-based PTS and its PTS Virtual Series support the same requirements in the network.
One of the first offers made available was content and application-based plans that allowed customers to bundle unlimited usage of certain mobile applications (i.e., WhatsApp, Facebook, Instagram, and many others). Additionally, Bakcell enhanced family plans to allow pools of data for sharing across multiple individuals or devices. For both solutions, Sandvine OutReach plays a key role in allowing Bakcell’s customers to monitor their data usage and manage their data subscriptions.
Success Story: Bakcell Launches Shared Internet Packages
Bakcell know that there are many benefits to launching shared data plans, so that was one of the first things they did after selecting Sandvine as their PCRF and PCEF vendor. These shared plans create pools of data for sharing across multiple individuals or devices, so subscribers can choose exactly how they want to divide up the data.
Success Story: Bakcell Makes It Easy for Customers
The Mənim Bakcellim app, powered by OutReach, gives subscribers the power to manage every aspect of their plan. The simple user interface makes it easier than ever for subscribers to review their current SMS, data, and voice usage and to purchase top-ups.
Success Story: Bakcell Proves the Best Things in Life Are Free
In order to stand out from the competition and attract new customers, Bakcell utilizes the Sandvine platform to create innovative zero-rated offerings for popular applications.