The 2014 World Cup is being hosted in Brazil. This means that many games will be played while soccer fanatics in Europe are asleep. With this timezone difference, how will the World Cup impact network traffic in Europe? Will streaming of the games after-the-fact cause traffic spikes at unusual times of the day? Per Held, Procera Developer, gives his insights on to what he thinks will happen once the World Cup games start.
The upcoming World Cup will be streamed. Of course it will be televised as usual but the trend that we are seeing, we can go back to the Olympics. More and more people are streaming because they want to follow everything on their phones, their tablets. They don't just want to sit at home and watch it when it's actually live. They might want to watch it afterwards as well. We foresee that data will go up during these events.
The World Cup will be played in another timezone as compared to us in Europe. What we probably will see is that more and more people will stream this, and not only to their televisions but to mobile phones and tablets. That will give us an increase in data during the mornings and early noon. That's my estimation because everybody wants to see it not right when it happens, because we're asleep then, but we want to be able to catch up just when we wake up. These kind of things get buzz and everybody will be talking about them.