The most interesting things about these huge events like the World Cup or the Olympics or the Super Bowl and so on is in different countries in the world people tend to watch the content in different ways depending on who actually owns the content rights.
Now the World Cup is not so far away and all of that has already been sorted, but for the next Olympics, I wouldn't be surprised if Netflix makes a bid for the content rights worldwide, which would be an interesting play.
They have to pay a lot of money to get it, but then they could re-sell those rights in different markets. Just think about all the Netflix subscribers who are already paying their nine bucks a month or whatever it is to get access to this and now they watch the Olympics anytime they want.
The poor TV networks who actually now have to go to their biggest competitor, the company they really fear and buy distribution rights for these events.
I think especially in countries where there's a monopoly or a traditional monopoly on who gets to air these services, that's going to have a very interesting effect. It's going to be interesting to see when that first happens.
Maybe it's not Netflix. Maybe it's Amazon or someone else who's trying to get their piece of the pie, but I think that's going to transform the way that we look at these big events.
The World Cup is underway and millions of people around the world have been captivated by the games, watching many games live via television broadcasts or live streaming the games from a variety of devices. The broadcast rights for large sporting events such as the World Cup have traditionally been through television broadcasters - but will we continue to see this for the next World Cup? Or will there be a new way of watching these major sporting events moving forward?
We spoke to Procera's CTO, Alexander Haväng, to get his take on what might be the future of watching worldwide sporting events.