Different rankings list often come out, such as the Netflix ISP index or the Google Video Quality Index, comparing different networks to each other. For those networks that rank high, consumer perception is that they have the best network. However, what about those networks at the bottom of the ranking list? Are they bad networks? Does this mean their subscriber experience is poor?
The fact is, even if you have the best network in the world, it is still not guaranteed to be listed at the top of the Netflix ISP index, or the Google Video Quality Index nor give an individual subscriber the best possible experience.
There are many factors not known to Netflix determining why networks might not score high on their ranking list. And it is also likely that some pieces that make up the rankings will not improve, simply because items like device or subscription type are the consumers’ choice. For example, a user might have a device not capable of receiving the HD quality needed for a top ranking. Or perhaps the user has chosen a subscription type that doesn’t have the capacity for high performance streaming video. The subscriber might not understand the implications these types of choice have on either network rankings or their individual experience – but it can help if the operator explains the implications of their choices and provides alternatives to help improve their individual subscriber experience.
This ScoreCard use case video explains how the video quality scores are, broken down per subscription type. This helps operators define their target group for an upsell campaign. For those who use the OTT high definition video services, they are likely willing to pay for a better experience, resulting in more revenue for the operators.
Check out the video below for more info. Want to learn more about ScoreCard? See a demo of the solution here:
|Hey operators, Procera here. We recently launched ScoreCard. The solution that changes the way broadband quality is measured and rated because it's not only speed that matters. ScoreCard rates the quality your network is capable of delivering with a score from A to F in 7 categories that matter to subscribers. All traffic is monitored all the time as strategic points in the network. Score perspectives are broken by device, location, and network node, providing actionable insights into your network's performance. Consider a fixed DSL or cable operator rating poorly on the Netflix ISP Index. ScoreCard reveals a high number of low tier subscribers on a 2-megabyte plan, all experiencing poor streaming video because of their low through put. An upsell campaign can then target these subscribers. Not only does this generates more revenue for the operator, but also improves Netflix ISP rating, and attracts new subscribers. ScoreCard enables operators to see these imperfections in the network. With actionable insights at your fingertips, ScoreCard gives operators the power to make informed decisions about how to deliver an improved subscriber experience and manage subscriber expectations. Procera ScoreCard, experience first.|
Topics: Expert Insights