We are so jaded by new, over-hyped "opportunities" that we sometimes don't recognize when new ideas do begin to work. The monetization of subscriber data is one area where providers are starting to get traction.
Matsumoto-san from Softbank Mobile is a smart, experienced and passionate man. And funny! “You’re all too rich” was aimed at the operators in the room as an encouragement to put themselves in their customers’ shoes.
I proclaim victory! Victory to E over S, victory to Experience over Service – victory to QoE over QoS! In a world of best effort, this makes me happy. Finally there’s focus on what matters – the subscriber.