The 2019 Mobile Internet Phenomena Report has a new section this year measuring application engagement. This metric, which Sandvine tracks in many of our deployments, answers the question, "What percentage of my subscribers use Application X?" Some of the engagement numbers are pretty astonishing (maybe in a good way, maybe in a bad way).
Ever had a mobile app crash on you? If you haven't, you probably don't run many – and come to think about it, why are you reading this blog? But according to the data from networks around the world, a lot more people have this happen than you might think.