We are continuing to follow the Sochi Olympics, and came across an interesting bit of data looking back at some local mobile networks in Sochi and nearby countries that we wanted to share. The questions is how are mobile networks in Sochi experiencing streaming traffic during the Olympics? You might expect more streaming if you think people are at one event and then viewing another event video video if they have multiple interests. You might think it would be the same bandwidth all the time since the networks are congested and running at capacity anyway. Or the bandwidth could be low because people are not paying much attention to their mobile phones (ok, I know that one was pretty far out, but hey, it COULD happen...) What we found is not really surprising, but interesting when you contrast it to the behavior of other nearby mobile networks. First, this is a capture of streaming traffic on an LTE network in Sochi. As you can see, there was a drop in streaming during the first two days of the Olympics, but since then the network is back to behaving normally with streaming bandwidth, indicating locals really focused on other mediums for the Opening days, but then went back to their normal routines:
However, if you look at what happened on a Moscow-based LTE network, you can see that there was really no change in network behavior at all:
By contrast, a nearby CIS country showed a similar pattern to Sochi with Streaming traffic, although not quite as pronounced.
It is interesting to see the how the Olympics affects the host country. We did see an effect during the London Olympics on networks in the UK, and it looks like we are seeing similar behavior in Sochi. We will keep an eye out for other interesting activity as the Olympics continue.
Cam is the Vice President of Global Marketing at Sandvine and responsible for Sandvine's overall global marketing. He is an avid follower of and the author of the Global Internet Phenomena Report on network trends. He also loves football (the real kind played with a round ball) as well as an active blogger for Sandvine on a wide range of technology and business issues. Areas of expertise: internet trends, virtualization, analytics, network optimization, enterprise services