On behalf of Procera I recently attended QUESTnet 2013, one of Australia’s biggest network industry events for the higher education market, and it marked my one year anniversary working for Procera in the AUS/NZ region. Procera has grown significantly in the past year and so has this event. It was hosted by Australian Catholic University in the normally very warm city of The Gold Coast, but was preceded by days of torrential rain. The event was very well attended with excellent speakers being par for the course. The rain cleared in time for the show, but was a little ironic in light of its theme Clouds: In Our Way or Enabling Change. Similar to last year’s event, we had visibility into the show’s broadband traffic. Unlike last year, this traffic could be seen in vastly customizable, real-time views with drilldown capabilities using one of our newest products, Dynamic LiveView.
One area that stood out was the constant challenge network providers face to track live content usage and build new services around that gathered intelligence. Identifying, categorizing, and applying policies to granular content (especially OTT apps) is becoming increasingly important to network operators in the APAC/South Pacific region, even more so as cloud services continue to penetrate every facet of our digital lives and smartphones continue to proliferate. So in our spare time during the show, we downloaded a satellite provider’s app onto an iPhone and began consuming their OTT video content through the QUESTnet show broadband network. In less than one minute we were able to not only identify the provider’s app traffic through our mobile devices, but simultaneously demonstrate the real business value behind real-time network intelligence analytics.
In another great example of real-time insights Procera was able to generate, we gathered stats around what online content show attendees were accessing second-by-second. While traffic maintained relatively normal levels and no extreme outliers were detected, we did notice that gaming apps became increasingly used as the days progressed. Perhaps next year someone will be savvy enough to create a QUESTnet-themed gaming app so they can capitalize off the attendees’ propensity for gaming during the show! In the example below, you can see our Dynamic LiveView offering shows “Gaming” as the most popular URL category at that time during the event:
What was your favorite experience from this year’s QUESTnet event? What do you see as the biggest challenges in cloud and networking for APAC/South Pacific over the next five years? The Procera team and I look forward to returning next year, in the meantime leave a comment or Tweet us your thoughts at @ProceraNetworks using the hashtag #QUESTnet!