The Internet is no longer all about Gangnam Style, it has become a bit more Gentleman- like. Unless you have been living in a cave, you have undoubtedly heard, heard of, or seen the video for Gangnam Style. It does have over 1 billion views:
PSY released his new single on YouTube over the weekend, and it is already off to a big start. It has over 62 million views (not quite a billion yet!):
The question for broadband operators – did it effect their usage over the weekend?
The answer is “Probably not” unless you were in specific places. A survey of our customer base in North America, South America, Europe and the Middle East did not see an overall rise in traffic (specifically video or YouTube). But APAC did see an increase – both on a day-over-day basis as well as over recent days.
In one Southeast Asian mobile operator, YouTube traffic peaked 10% higher on the weekend from a normal weekend. Not massive, but significant.
A fixed broadband network much closer to PSY’s home base was up even higher – with an increase of 30% over normal for HTTP Media streaming (preferred by Apple Devices).
Consumer broadband networks were not the only ones that were affected – one South Korean university’s traffic was up almost 50% for the past weekend compared to earlier this month (although to be fair video consumption at the university has been creeping up since the beginning of April).
It would be interesting to dig deeper into the stats to see which versions of the video are generating the most traffic. (unfortunately we did not have that setup on these networks, although it is possible). YouTube is offering seven different versions of the video (shown below):
YouTube and other content providers are becoming very good at presenting the optimum resolution for videos served to different devices – ensuring that both the correct format (i.e. Flash Video versus MP4) and the correct resolution is offered initially. This should have a very positive effect on bandwidth usage and optimization of bandwidth used by video, especially during times of congestion or for mobile subscribers trying to minimize usage to avoid cost.
We’ll keep watching to see how this becomes popular over time.
Go ahead – watch the video – you know you want to!