Just got back from a great week at the NTCA/OPASTCO Expo in Orlando where we were thrilled to be an Inner Circle Sponsor this year. We appreciate the excitement and interest from NTCA/OPASTCO members and are proud to be an NTCA Affiliate vendor member. We are equally fired up about servicing this market and helping rural providers navigate the path to service-enabled networks. Thanks to the many folks who stopped by our booth to learn more about Procera.
One thing that came through loud and clear is that our recent work with billing vendors is already providing great benefit to our partners, customers and is also resonating well with prospects. Vendor cooperation is critical to your success and our partners and customers all agreed that Procera has established itself as an able, open and willing participant in these integrations. We take our cues from you and realize that no one is served by secretive and proprietary behavior designed to limit customer choice and benefit the few that, frankly, have had a fair number of shots at this apple.
Metered broadband, however it might be defined, is a necessary and critical step toward maintaining costs and ensuring profitability. While customers won’t like the fact that the days of the “all you can eat” buffet are in the rearview, the model is just unsustainable and allows a few abusive users to drive down the quality of service for other customers, especially during peak congestion hours. For more information about this topic, you can review the following webinar we did the week prior to the show, which brought many attendees our way for followup: http://ow.ly/hy7CU
We were reminded how critical this has become through one particularly interesting customer story. A certain subscriber was downloading approximately 650 Gbytes of data on a monthly basis–over a wireless link shared by many others. This represented 22 times the average consumption in this particular network. Which broadly, we see coming in at ~30 Gbytes per user, whether rural, urban or in-between. When his provider suggested a new service package, this subscriber fled for a cellular/MiFi package from one of the Big Providers. After one month, saddled with the excessive overage charges from Big Provider, the subscriber came back to the original provider hat in hand, “How about that deal you offered me?” To which our hero responded, “That’s why we kept the gear at your house, we were hoping you would come back.”