If you hear the name Steven Covey, what comes to mind? For those of us who have worked in a professional setting for any reasonable period we instantly recognize him as the author of “The Seven Habits of Highly Effective People”. I remember reading his book for the first time in my twenties, and it has been a time management staple of mine ever since. One of Covey’s core principles was to focus on the “big rocks” first – you know, the big tasks that usually took more effort but were also critical to achieving your goals. The concept was simple. Focus on tackling the big tasks first and manage the simple tasks as time allows.
If we step back for a moment and apply this notion to NFV there’s a good lesson that can be learned from Covey’s wisdom. If we, as a community, only focus on the “little rocks” (I’ll let you draw your own conclusion as to what constitutes a “little rock”) and never focus on the big rocks – like orchestration, performance, etc. – NFV will never gain any reasonable acceptance by the operators beyond interesting POC’s.
For Procera, as a leader in high-performance network intelligence, there is no bigger rock than performance. Uncompromising performance is what our customers have grown to expect, and it remains a core part of our strategy today. Early this year Procera adopted this discipline of tackling performance as one of our “big rocks”, recognizing that our customers would demand performance from our solutions regardless of whether they were delivered as hardware or software.
The first deliverable of this strategy was unveiled in late July with the announcement of a 600Gbps next generation version of our PacketLogic™ 20000 Platform, delivering on our strategy to continue leadership in high-performance hardware-based solutions.
Last week, in collaboration with Intel, we quietly demonstrated bare metal performance of our PacketLogic™ technology running as a VM-based VNF in an Open vSwitch environment – fulfilling the second part of our strategy by demonstrating uncompromising performance of our technology as software.
For our customers and partners, last week’s announcement was significant on many levels.
For our partners in the NFV community, such as Intel, it serves as proof that high performance data-plane applications can successfully be virtualized without compromising performance.
For our customers it demonstrates our continued commitment to delivering high-performance solutions, regardless of their delivery choice, and it opens up new ways our technology can be deployed as customers migrate toward NFV.
As I prepare for the last few months of 2014 I can’t help but be excited. Last week’s announcement was significant in that it sent a message to the industry that Procera is serious about making NFV real. But that was just one “big rock” for Procera. I have to imagine there would be other “big rocks” we could tackle… wouldn’t you?