In mid-June, Procera attended metabridge 2014 in Kelowna, BC, Canada. This event takes place in the beautiful Okanagan Valley, which also happens to be the engineering headquarters for Procera’s embedded DPI engine, NAVL. The aim of metabridge is to create a bridge between the Canadian start-up community and California’s tech heavy hitter, the Silicon Valley. Accelerate Okanagan, a tech incubator based in Kelowna, hosts the event and as Procera is a multi-year sponsor we were able to send a couple of delegates to attend the events. For 2014, I was lucky enough to attend, along with Derek Lownsbrough, Procera’s Vice President of Research and Development.
The two day event hosted pitch competitions, keynotes speakers, and other events designed to get people connecting. You can read the blog posts written by the event’s own organizers and those more in the know here. So instead of recapping everything for you, I would like to share what it was like attending metabridge on behalf of the innovative and supportive company that I work for.
I had several objectives for going to metabridge as a sponsoring company’s delegate. It is always useful (and a priority for my role) to meet prospective customers or great contacts within companies who could one day be a partner when attending any industry events. However, due to the audience at this event, it was more about making connections for alternate reasons. As a growing company, Procera is always looking for clever individuals who would thrive in our unique company culture; therefore, it was important to be the broken record, “If you know of any great people looking to join an awesome team, please let me know!” As many of the companies in attendance were start-ups, looking for their own talented next recruit was the main topic on the table, apart, of course, from looking for $$. But hey, if you know of any great people looking to join an awesome team, please let me know!
Perhaps the most exciting thing for me was sharing the tale of the local success story that I work for. In January 2013, Procera Networks acquired Vineyard Networks for both their experienced talent and for their embedded Deep Packet Inspection engine. I had countless questions regarding how the companies meshed and how things were going post-acquisition. It felt great, time and time again, to describe how seamlessly the teams work together and have become one larger and more effective and engrossed team- an infrequent occurrence with largely-dispersed teams in the tech world these days.
My final objective was to speak to as many interesting people as possible. There were many really great and interesting people in attendance, so why not speak to as many as I possibly could and tell them the exciting things that Procera is currently doing? Having the opportunity to talk shop with Dropbox’s Product Manager and the Senior Director of Corporate Development at Juniper Networks was certainly a highlight.
It was such a gratifying experience attending Metabridge 2014 and I was proud to introduce myself as one of Procera’s delegates, as a sponsor of this great event. I am already looking forward to Metabridge 2015. See you there!