Content Delivery Networks (CDNs) compete for Content Provider business by promoting quality. Communication Service Providers (CSPs) compete for subscribers by promoting speed & reliability. Consumers of streaming video invest time and money to obtain network service, capable device(s), subscribe to content sources, and often pay premiums for quality content.
Consumers rely on an entire eco-system to receive streaming video; however, will change the CSP contract or switch to another if their experience is poor. The eco-system delivering streaming video lacks uniform standards to ensure quality.
Most network equipment is capable of providing reports and statistics based on access quality of service (QoS). QoS measuring transport layer lacks the ability to compare actual metrics that sophisticated consumers could otherwise reveal. For example, network access with very few packets retransmitted is not a reliable indication that a consumer’s tablet or set-top-box is playing streaming video in HD.
CSP need metrics that align with customers’ perception of quality. Measuring customer’s experience requires analyzing application layer quality and detecting the same metrics the device consuming is capable of reporting. Especially with the video delivery eco-system undergoing significant change, such as Apple's launch of its own CDN to control the content experience.
Procera is introducing Video Perspectives as a solution that includes three new functions:
- New method of analyzing streaming video and detecting more than twenty new metrics in real-time,
- A new application specific score that enables comparing the video quality score to the entire delivery eco-system transport quality segmented by internet hop,
- And a new web user interface enabling the CSP to created graphs to compare the new metrics supporting the presented score.
Video Perspectives enables the CSP to leverage video quality of experience (QoE ) score to manage subscribers provisioned service plans, address customer care issues, and improve network planning based on customer experience. The comprehensive solution includes administrative and analytic tools to enable the CSP to pinpoint the delivery quality within or beyond its own control.
Video Perspectives enables CSPs to determine the most impactful strategy to improve customer experience.